The `Runners on the Rise campaign is the first-ever comprehensive fundraising campaign for California State University, Bakersfield. Its goal is to raise funds to support what is centrally important at CSUB: students.
This multi-year campaign has a unique visual identity that is meant to be used for donor communications. This style guide will help you create effective and consistent communications while fundraising for the university.
To learn more about the ambitious campaign for CSUB, visit csub.edu/rise.
Note: Please contact University Advancement to learn more about how you can support the campaign. University Advancement takes the lead in donor communications and fundraising, and its staff can provide tips and training to those interested in furthering the campaign's mission.
Colors
Like the university's primary colors, the colors for the `Runners on the Rise campaign are blue and gold. However, they are a unique Pantone shade.
Pantone 301 C
RGB: 0, 70, 131
CMYK: 100, 51, 0, 34
HEX: 004683
Pantone 10120 C
RGB: 183, 158, 75
CMYK: 30, 33, 85, 3
HEX: B79E4B
Logos
Several marks are used to distinguish the `Runners on the Rise campaign from other university communications. These marks should only be used in messaging related to fundraising.
Templates and Downloadable Resources
Download these templates to develop polished communications to CSUB donors. Just make sure you have the university fonts (Oswald and Open Sans) downloaded onto your computer. If you need assistance with downloading fonts, please contact Information Technology Services.
Letterhead
Two versions of campaign letterhead are available for fundraising communications.
One-sheets
Use this one-sheet template to highlight specific schools, programs, funds or other campus units in need of financial support.
Major Gift Proposals
Proposal templates are available in Microsoft Word, PowerPoint and Adobe InDesign.
PowerPoint
Give polished presentations in fundraising meetings using this PowerPoint template.
