Visuals are at the heart of every story. At CSUB, our goal is to showcase the achievements of our community and their impact through imagery.
In photography, we prefer candid, action shots that highlight what people at CSUB do — whether they be athletes, researchers or of service to our community. Our goal is to showcase `Runner spirit and bring the vibrancy of campus to life. We encourage subjects of the photos to be themselves so we can capture their authentic essence.
When taking photos or videos of individuals on campus, be sure that they fill out the California State University visual release form.
Video is increasingly used to engage with our audiences. It offers the opportunity to tap into our audience's emotions and drive action and support for the university. It also increases impressions on social media. Our goal with videos is to showcase our people: their actions, accomplishments and drive that make them unique `Runners.
Remember, when taking photos or capturing videos of individuals on campus, be sure that they fill out the California State University visual release form.
All videos should be accessible to people with disabilities. This means they should be captioned. Videos can be captioned manually or you can pay for captioning services through websites such as rev.com. Be sure to proof all captioning before publishing a video. Learn more about accessibility at CSUB at csub.edu/ati.
Copyright, Usage and Other Stock Imagery
CSUB photographs and videos are copyright of the university. Usage of footage without authorization is prohibited. When published in off-campus media, credit must be included. This can be written as: âCourtesy of California State University, Bakersfield.â
There are some websites that offer free stock imagery, such as Pexels. While using official CSUB photos from the archive is preferred in university media, free stock imagery is an acceptable last alternative.