The California State University, Bakersfield Athletics visual identity guide was created with input from university stakeholders. These guidelines are more than just a list of rules about colors, fonts and logos – they effectively create a strong, unified identity.
Colors
Athletics colors match the university's primary colors: blue and gold.
Pantone 661
RGB: 0, 53, 148
CMYK: 100, 81, 0, 13
HSL: 219, 100, 29
HEX: 003594
Pantone 123
RGB: 255, 199, 44
CMYK: 0, 16, 89, 0
HSL: 44, 100, 59
HEX: FFC72C
Logos
Several marks are used to distinguish Athletics from other university communications. These marks should only be used in messaging related to Athletics.
Mascot Head Logo
Specific Mascot Head Logo
"B" Logo
Roadrunner Club Logo
Primary Block and Script Lockups
Basic Rules
Fonts
- Primary Display Font:
- VTF Redzone
- Text Used on Stationery:
- VTF Redzone
- Open Sans Regular
- Open Sans Bold
- Accent Script Text:
- Clever Couple
Templates and Downloadable Resources
Stationery
Letterhead, envelopes and business cards may be ordered through the Printshop.
