CSUB will use YouTube as a means to house and showcase the university's top videos to its followers. Video content will primarily focus on student life and student success stories, spreading `Runner pride and encouraging visitors to engage with the university.
Objectives
- Showcase visually compelling videos highlighting CSUB `Runner pride
- Share impactful student stories
- Create video stories that are as evergreen as possible
- Only publish videos approved by the Marketing and Communications Department
- Monitor views after publishing
Audience
- Primary audience:
- Current and future students
- Secondary audience:
- General community, including alumni and donors
Tone and Content
- Visually compelling stories
- Stories that are emotional or impactful
- Fun and engaging
- Evergreen content that represents and elevates the CSUB brand
Tactics/Posting Schedule
- Keep videos organized by playlist
- Include keywords, consistent titles, descriptions, cover photos and captions in all videos
- Ensure listed videos are top-quality content (e.g. informative videos for a one-time event may remain unlisted)
- Publish videos once approved by Marketing and Communications Department
Key Metrics to Monitor
- Subscribers
- Engagement
- Views