For the Best Results - Know Your Color

CMYK / Cyan, Magenta, Yellow, Black

CMYK color, also known as full color, or 4 color process, is Cyan, Magenta, Yellow and Black; the four ink colors used to print a full color image. Each color absorbs or subtracts part of the white reflected from the page and is therefore called a “subtractive process." Using percentages of Cyan, Magenta, Yellow and Black inks, printers are able to create approximately 15,000 different colors from one end of the spectrum to the other. Always use a CMYK color mode when creating a file for print.

RGB / Red, Green, Blue

RGB color is a process where Red, Green and Blue light is added to a black background to create white, and so is called an “additive process." These colors added together in various ways reproduce a broad array of colors. The RGB color mode is used only by devices such as monitors and TV sets which transmit light through a medium; it is not used in printing. (it is also why colors often look different when printed versus on a computer screen. The two modes produce color in a different way.) RGB color modes should be converted to CMYK before going to print.

Primary CSU Bakersfield Campus Colors

CSUB School Color Guide

Spot Color

Spot Colors are available in a myriad of shades. These specially mixed inks have a vibrant color range, the most common of these are from the Pantone® Matching System. If you are producing a spot color job, choose spot colors from your software’s spot libraries but be sure to check an actual inked swatch to see how the ink will actually print (as it will most likely differ from that on your monitor). Your software should be able to convert all spot colors to CMYK with the click of a button, but careful! The range of colors that CMYK can produce accurately  is very limited. This means that most spot colors, when converted to CMYK, will not match the original.