Office of Marketing and Communications

The mission of the Office of Marketing and Communications is to elevate and protect the CSUB brand, and inform and inspire the community through storytelling. We work to drive engagement between the university and key target audiences in this region and beyond.

Here are our goals:

• Advance and protect the CSUB brand
• Tell the story of CSUB (its students, research and community impact)
• Leverage digital platforms to expand the reach of CSUB
• Incorporate visual storytelling to drive impact
• Serve as campus expert in marketing and communications

Here's how we reach our goals:

• Provide marketing, branding and editorial style guidance and templates
• Produce and promote news and feature stories on multiple mediums
• Produce high-quality, everlasting video and photo projects
• Post strategically and frequently on social media, monitor analytics and make data-driven decisions
• Manage e-newsletter and email marketing outreach
• Support university development in advancing CSUB through fundraising
• Collaborate with campus communicators to advance the university's image
• Serve as campus support for writing, digital marketing, photo and video needs

Key platforms we're responsible for:

• The university news website
• The university's brand style guide
• The university social media accounts: Facebook, Twitter, Instagram, YouTube and LinkedIn
• The monthly CSUB newsletter, emailed to all alumni, donors and community members on the third Thursday of each month; subscribe to the newsletter here
• The university fact book
• The CSUB marquee on Stockdale Highway; read the process for submitting content to promote on the marquee

 

If you have a story idea, photo, video or other communications project you'd like our assistance with, please click the button below and complete the intake form. We ask that you submit a project request two weeks before your deadline.