Web Governance

Intent

The intent of the Web Governance Committee (WGC) is to lead and advise on the management of all California State University, Bakersfield (CSUB) web properties to ensure our web sites are in line with the CSUB message, visual and brand identity, and meet all compliance requirements set forth by the California State University, CSUB, State, and Federal laws. Furthermore, work with the Mobile App Committee (MAC) to ensure that mobile application initiatives also conform to our branding and messaging standards.

The WGC will work cooperatively with the campus community to develop strategic and tactical plans to facilitate and coordinate the delivery of our web sites, presence, branding, strategic web usage, projects, and services. Open communication with stakeholders will be encouraged to assure our web strategy and services meet the needs of CSUB.

Purpose

The purpose of the WGC is to provide strategic direction for CSUB in regards to its web presence. To coordinate and support CSUB staff & faculty across the entire organization to create content that meets web standards including unity and clarity while achieving our overall CSUB and department/unit goals. We are committed to making decisions and recommendations based on real data from competitive audits, usability testing, analytics, campaign feedback, search engine results, and individual feedback.

Objectives

The objectives of the WGC are to:

  1. Develop strategic and tactical objectives in regards to the CSUB message, visual and brand identity, and compliance.
  2. Define and maintain priorities to support the evolution of CSUB's web presence.
  3. Ensure CSUB web recommendations are vetted and prioritized.
  4. Recommend to Information Technology Council priorities, allocation of resources, and staffing needed to support CSUB's web objectives.

Membership

The membership of the WGC shall consist of the following, or their respective designee:

  1. Director of Marketing and Communications (Co-Chair) - Chris Benham
  2. Interim Chief Information Officer (Co-Chair) - Christopher Diniz
  3. Web Services and Communications Manager - Pierre Igoa
  4. Office of the President - Kristen Watson
  5. Business and Administrative Services Division - TBD
  6. Academic Affairs Division - TBD
  7. Student Affairs Division - TBD
  8. University Advancement Division - TBD
  9. School of Arts and Humanities - Rebecca St. Croix Martinez
  10. School of Business and Public Administration - Luis Hernandez
  11. School of Natural Sciences, Mathematics, and Engineering - Andrea Medina
  12. School of Social Sciences and Education - TBD
  13. Extended Education and Global Outreach - Stacey Childress
  14. Antelope Valley - TBD
  15. University Library - Ying Zhong
  16. Academic Senate Member - Nick Toothman
  17. Associated Students, Inc. - Carson Vollmer
  18. Alumni Board Representative - TBD
  19. Staff Support
    1. ITS - Don David
    2. ITS - Christopher Blakemore

Meeting Schedules

Meetings will be quarterly or as needed to move forward the goals of the group.

Updated 01/14/2020