July 27, 2011 — Bakersfield native and NASCAR Sprint Cup Series driver Kevin Harvick is racing for more than bragging rights in August when he takes on 31 other NASCAR Sprint Cup Series drivers in DIRECTV's second annual Head2Head Knockout competition. Harvick will also be vying for part of $400,000 in winnings that DIRECTV is donating to charities chosen by the participating drivers. Harvick's charity of choice is the Kevin Harvick Athletic Scholarship Fund, which his foundation established in 2010 to support Kern County student-athletes pursing a degree at California State University, Bakersfield.
As a student-athlete himself, Harvick values education and understands the difficulties that families may face in financially providing for their children's education. The Kevin Harvick Athletic Scholarship is an on-going, full-ride, need-based scholarship that supports Kern County native athletes, enabling them to follow their dreams to obtain an undergraduate degree and participate in athletics at the collegiate level.
DIRECTV's Head2Head Knockout takes place during four NASCAR Sprint Cup Series races Aug. 7, 14, 21 and 27. Each driver will go head-to-head against a new competitor each week in a single elimination format until the field is narrowed down to "The Fastest Four" who will race for the championship in Bristol on Aug. 27.
Drivers won't be the only ones competing. Fans can also participate online at www.directv.com/nascar. Those who fill out a perfect bracket can win a chance at $1 million, and the fan who accumulates the most points will win a brand new truck from the manufacturer of the winning driver. Other prizes include a Panasonic 3D Prize Package and tickets to a 2012 NASCAR Sprint Cup Series race. Brackets must be entered by 12:30 p.m. Aug. 7.
About the Kevin Harvick Foundation:
Established in 2010 by NASCAR Sprint Cup Series Driver Kevin Harvick and his wife, DeLana, the mission of the Kevin Harvick Foundation is to support programs that positively enrich the lives of children throughout the United States. The foundation works to not only improve the quality of life, but to help underprivileged youth find and realize their dreams by supporting programs such as the Kevin Harvick Athletic Scholarship Fund, KHF Chase Your Dreams Scholarships, Kevin's Krew and the KHF Christmas For Kids program. To learn more about the Kevin Harvick Foundation, go to www.kevinharvickfoundation.org.
For more information:
Media ContactColleen Dillaway, Director of Public Affairs & Communications