University Name, Tagline and Key Messages
The formal, full name of the university is: California State University, Bakersfield.
The informal names of the university are: CSU Bakersfield or CSUB.
Please avoid using "CAL STATE."
The university tagline is: "Be Brilliant. Belong. Be CSUB."
As a way of providing individual brand identity for each of the university’s four schools, the following statements may also be used:
- Majors that work. (Natural Sciences, Mathematics, and Engineering)
- Majors that make a difference. (Social Sciences and Education)
- Majors that matter. (Arts and Humanities)
- Majors that mean business. (Business and Public Administration)
Please avoid using ampersands (&) in school or campus unit names. Instead, spell out "and."