Our university visual identity guide offers a set of standards that utilizes regular graphic symbols, fonts and colors to unite all university marketing and communications, including print, electronic, display, broadcast and web media formats.
This basic guide is designed to:
Connect all areas of the university by providing unified visual content.
Expand public awareness of the university through a consistent and easily recognizable brand image.
Enhance student recruitment and foster alumni and donor support.
Maintain precise and consistent production of campus marks by departments, vendors and designers.
Our School Colors (Blue & Gold)
CMYK: 100 75 0 6
RGB: 0 53 148
CMYK: 0 23 91 0
RGB: 255 198 41
Tagline and Key Messages
"Be Brilliant. Belong. Be CSUB."
As a way of providing individual brand identity for each of the university’s four schools, the following statements may also be used:
Majors that work. (Natural Sciences, Mathematics & Engineering)
Majors that make a difference. (Social Sciences & Education)
Majors that matter. Arts & Humanities
Majors that mean business. Business & Public Administration
Please avoid using "CAL STATE"
Primary logo and vertical logo
Commercial university logos
When placed on dark background, these logos must have white strokes
The logo is the university seal accompanied by the logotype "CSU Bakersfield." The seal and type should be blue, and the type ortion cannot be used without the seal. There are color variations available for different design options. This logo should appear on all official communications.
Color options are very clearly defined and should not be altered in any way. The official university colors are Pantone Blue 661 C and Pantone Yellow 116 C.
Unacceptable Logo Treatments
Do not use CSU Bakersfield without seal
Do not pixelate
Do not change color
Do not distort
Do not change typeface
Do not add stroke
Any logos with mascot body should not be used.
Mascothead must have white outline when used on a dark background.
Logo Use for School/Center and Division Signatures
Currently, the only approved signatures are:
School of Arts and Humanities
School of Business and Public Administration
School of Natural Sciences, Mathematics and Engineering
School of Social Sciences and Education
CSUB Antelope Valley
Business and Administrative Services
Extended University Division
Office of the President
Walter W. Stiern Library
Signatures may not be used with the vertical version of the logo.
Creation of unique department, division, or program logos must be approved by Nancy O'Kane: firstname.lastname@example.org
Examples of division logos
These guidelines are more than just a list of rules about colors, fonts and logos—they effectively create a strong, unified institutional identity. If you need to produce a publication but don’t have training or experience, feel free to contact our Campus’ Printshop (email@example.com) for assistance.
If you need high-resolution logo files, please contact the Printshop.