- Economy at a Glance! -
The United States economy grew 3.2 percent with 7.0 percent unemployment rate and 0.9
percent inflation rate. In California, the unemployment rate dropped to 8.2 to 8.8 percent.
Kern County’s unemployment rate fell to 11.9 from 11.5 percent...
- Kern County Business Outlook -
Results of the Business Outlook Survey indicate that local business managers are less
confident about local economic conditions. The Business Outlook Index slipped to 119 from 122...
- Bakersfield Consumer Sentiment -
Results of the Consumer Sentiment Survey suggest that Bakersfield households are neither
optimistic nor pessimistic about employment and financial conditions of their families,
friends, and relatives. The Consumer Sentiment Index stuck at the neutral value of 100...
- Tracking Kern's Economy -
Kern County generated $16 billion in real personal income, $150 million more than the
previous quarter. The rate of unemployment dropped to 11.5 from 11.9 percent. While
below the county average, the rate of unemployment averaged 5.9 percent in Ridgecrest,
6.5 percent in Tehachapi, 7.2 percent in Bakersfield, and 8.2 percent in California
City. The housing market recovery came to an unexpected halt. The county's median sales
price for all residential units depreciated $2,700 (or 1.5 percent) from $179,500 to
$176,800. In Bakersfield, the median housing price depreciated $600 (or 0.3 percent) from
$194,000 to $193,400...
- New Year's Marketing Resolution -
You have surely heard the familiar reframe of the classic New Year's Eve song Auld Lang Syne;
"Should old acquaintance be forgot, and never thought upon." For savvy businesses, that
verse should be a New Year’s marketing resolution...
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