E-Commerce Project Instruction

Total Score: 20 points
Deliverables: 
1) Your E-Commerce Business Proposal using Microsoft Word.
2) Your E-Commerce Business website address - please include the website address on the cover page. 

1st part: E-Commerce Proposal 
You are required to establish your own E-Commerce business. You must try to find a business that is very suitable for online thru the Internet.  Your proposal must include a cover page showing the title of proposal, class title, E-Commerce company, and your E-commerce website address. If you do not include a cover page, you will be penalized. Submit your proposal thru the Blackboard submission link.  To receive full credit, you must keep in mind that your proposal must be well organized, logical, accurate, and specific.  
   - E-Commerce Proposal Examples by a previous student (Word file)

Your proposal MUST include following guidelines:

·         Company name (i.e., Amazon, Inc., Ebay, Inc, esystems21, Inc…)

·         Company Internet address by your website builder such as www.wix.com

·         Industry analysis using 5 Competitive Forces Model (see chap 1 for detail or Google it!)

•       Make sure that your industry analysis is accurate and thorough 5 Competitive Forces Model

•       Try to find and analyze existing competitors

·         Company’s mission  

·         Business description

         a)      What will you be selling? Products, Services, or Both?

         b)      Is it Business to Business, Business to Consumer, or both?

         c)      Where will you be located and why?  Will locate the business on a major Internet backbone such as San Jose or other big cities? – if not – please        explain why.

        d)      What will be your major source of revenue? - If the site sells products and services, the revenue stream is observable and is considered “straight forward.”  If the revenue is produced in another manner, the revenue stream must be clearly presented.  It is assumed the website is a “pro-profit” entity.

        e)      How will you attain distribution?  

         f)       How can you make sure that your company exists? If no one knows your website exists, your company can be out of business sooner or later.

        g)      What will be your competitive advantage? – cost leadership, differentiation, focus, or something else

•  2nd part: E-Commerce Website Development

The second part of the project is about the development of a website based on your proposal. For the website development, please use one of the free website builders. I suggest www.wix.com for your website development. Please make sure to use ONLY FREE features. You will be able to build and publish your E-Commerce website using ONLY FREE FEATURES! 

Read the following article from wix.com

·         https://support.wix.com/en/article/free-vs-premium-site

 There are very good www.wix.com tutorials on YouTube.

·         Wix Tutorial For Beginners 2017

·         Wix Tutorial 101 (2016 version)

·         There are more tutorials available thru YouTube or Google!

E-Commerce Website Examples by previous students

·         http://bloomonlyfloral.weebly.com/

·         https://mossodaniel.wixsite.com/cmngdz

The following each essential web page MUST be included in your EC website.  Each web page must be put individually. That is, do NOT combine web pages on the same web page.

1)       Company home page (brief introduction to company and management people)

2)       Product or service information page (just a few samples! not complete list)

3)       Product or service order form page (use “shopping cart feature”)

4)       FAQ (frequently asked question) page

5)       Contact page (e.g., company address, email, phone number….)

6)       Product returns policy or service quality guarantee policy page

7)       Customer feedback page

8)       Link to other company’s site as an extra service to customers

9)       Other relevant pages for your website (e.g., security policy, order tracking page by a delivery company such as FedEx or UPS…)