E-Commerce Group Project Guidelines
Possible Score: 20 points

 

1st part: E-Commerce Proposal

You are required to establish your own E-Commerce business. Thus, your group must develop a proposal of E-Commerce business using Microsoft PowerPoint. Only one proposal by your group should be submitted. That is, ONLY one of group members is required to turn in the proposal. Your group proposal slide must include a cover page showing the title of proposal, class title, class time, group number, group member’s name in alphabetical order, and your E-commerce website address. If you do not include a cover page, you will be penalized. Submit your proposal slide thru the Blackboard submission link. Examples from previous classes are available on our class web page. Grading for this project is based on quality of proposal. In order to receive full credit, you must keep in mind following two: (1) your proposal must be well organized, logical, accurate, and specific and (2) you must provide audience-friendly and interactive presentation.

 

Your proposal MUST include following guidelines:

·        Company name (i.e., Amazon, Inc., Ebay, Inc, esystems21, Inc…)

·        Company Internet address (i.e., www.amazon.com, www.whatever.com…)

  1. Your address must be unique.

  2. Using the follow website:  www.register.com, you can check whether your address is already used by others or not.

  3. Just check, do not buy the service)

·        Industry analysis using 5 Competitive Forces Model (see chap 1 for detail)

  1. Make sure that your industry analysis using the is accurate and thorough 5 Competitive Forces Model

  2. Try to find and analyze existing competitors

·        Company’s mission  

·        Business description

ü      What you will be selling? Products, Services, or Both?

ü      Is it Business to Business, Business to Consumer, or both?

ü      Where you will be located and why?  Will locate the business on a major Internet backbone such as San Jose or other big cities? – if not – please explain why.

ü      What will be your major source of revenue? - If the site sells products and services, the revenue stream is observable and is considered “straight forward”.  If the revenue is produced in another manner, the revenue stream must be clearly presented.  It is assumed the web site is a “pro-profit” entity.

ü      How will you attain distribution?  

ü      How can you make sure that your company exists? If no one knows your web site exists, your company can be put of business sooner or later.

ü      What will be your competitive advantage? – cost leadership, differentiation, focus, or something else

·        E-Commerce Business process diagram (see the last slide of E-Student PowerPoint as an example)

 

2nd part: E-Commerce Website Development

The second part of EC group project is about development of a website based on your proposal. You are required to turn in your website address (URL) thru the Blackboard along with the proposal. Make sure to include website address on the first page of the proposal. That means you must publish your website on the Internet using one of the free web hosting services. When turning it in, simply including your group website address on your proposal slide (first slide). For the website development, I suggest you trying websites that offer FREE various website templates for developing a website, along with FREE publish of your website. To find those kinds of websites, please try below;

Instruction

The followings are essential web pages that you MUST include in your EC website: