THE FAMILY BUSINESS INSTITUTE
School of Business & Public Administration, California State University, Bakersfield
Business Research and Education Center
_____________________________________________________________________________
Weill Institute
Small Business Development Center
of Bakersfield College
and the
Family Business Institute
School of Business and Public Administration
California State University, Bakersfield
PRESENTS THE
14TH ANNUAL SMALL BUSINESS CONFERENCE
“CUSTOMERS: HOW TO FIND, SELL & KEEP THEM”
Wednesday, February 23, 2005
The 14th Annual Small Business Conference 2005 will be held from 8:00 a.m. to 2:30 p.m. on Wednesday, February 23, 2005 at the U.C. Merced Building, 2000 “K” Street, Bakersfield, CA. Registration begins at 8:00 a.m. with Classes beginning at 8:30 a.m.
This Conference features 12 workshops covering finding, selling and keeping happy customers plus a great featured speaker for the startup business person or those already in business. Bring your staff at a discounted price. Following are the workshops:
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SESSION I:
8:30 A.M.
– 9:30 A.M.
Marketing Techniques – Dr. Ronald Pimentel, Professor of Marketing, CSUB
Target Advertising – Lori Rai, Donald Rai Productions, San Luis Obispo
Merchandising Creates Sales– Roger Hargis Consultant SBDC
SESSION II: 9:40 A.M. – 10:40 A.M.
Selling In The Government– A. B. Bonner, Consultant,
Federal Technology
Center, Sacramento
How To Close A Sale– Bob Hawkes, Consultant, SBDC
Getting
To Yes (Negotiations) – Dr.
Donavan Ropp, Professor, School of Business, CSUB
SESSION III:
10:45
A.M. – 11:45 A.M.
The Customer’s Always Right – Dr. Richard Campbell, Professor of Marketing, CSUB
Getting Paid – Charles E. Melton, Partner, Clifford & Brown, Attorneys at Law
Export Sales – Glen Roberts, Director of U. S. Commercial Service
12 NOON – 1:30 P.M. BUFFET LUNCH
Street Fighter Marketing - Featured
Speaker – Marc Slutsky
SESSION IV:
1:30 P.M.
– 2:30 P.M.
Getting Free Publicity - Gaylen Young, Anchor/Business Reporter, KGET-TV/Clear Channel
Competing With Big Box Discounters – Panel with Mike Russo, Russo Books, Ben Stinson, Stinson Stationers, and Scott Hair, Greenfrog Markets
The Worldwide Web – Rich
Partain,
Consultant, SBDC
Registration will start at 8:00 a.m.
with coffee and juice
being served and at 12:00 noon a hot luncheon will be served.
The
cost is $70 per person. The price
through the Family Business Institute
is $50. To
take advantage of this discounted price RSVP to Dr.
Donavan Ropp at 664.2435 or E-mail (dropp@csub.edu).
Following the RSVP, you will be E-mailed an entry certificate to
present at the time of registration for the discounted price.
This Conference Forum is an Investment in the
Future
-A Lifelong Learning Event-