Marketing
Johanna Alexander: Business & Public Administration Library Liaison (654-3256)
| Consumer Behavior & Product Info. | Indexes, Abstracts, & Full Text Articles |
| International Marketing |
Last modified
Industry Analysis
Associations on the Net - Annotated "guide to web sites of prominent organizations and associations."
Associations Online - Directory of trade, professional, and philanthropic associations. Searchable by name, country, and category. Updated daily by the American Society of Association Executives (ASAE).
North American Industry Classification System (NAICS); Standard Industrial Classification Manual & 1997 NAICS and 1987 SIC Correspondence Tables
Value Line Investment Survey (reference collection number: ref HG 4501 V34). Excellent source of industry analysis and specifics about major companies within an industry.
Standard and Poor's Industry Surveys. Quarterly (reference collection number: ref HG 4921 S7I5).
Snapshots of North America - The Snapshots International Series - North America of 630+ reports is designed to provide an instant overview of this geographic region, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis. All data is compiled in house by the Snapdata Research Department, an international team of research expert. From the link Proquest, click on Databases Selected. Then click on Snapshots of North America.
Mergent Online - Financial data and analysis of U. S. and international companies. Select the Enter Mergent Online link and then note the Industry Reports tab.
International Directory of Company Histories (reference collection number: ref HD 2721 I63)
Key Business Ratiosby Dun's (reference collection number: ref HF 5681 R25 D8 and HF5681.R25 I53)
Annual Statement Studies by Robert Morris Associates (reference collection number: ref HF5681.B2 R58)
Census & Commerce Reports
Economic Statistics Briefing Room
Statistical Abstract of the United States - A recent paper copy of the Statistical Abstract of the United States is also available at the Reference Desk.
STAT-USA - a service of the U.S. Department of Commerce, this site provides authoritative information pertaining to the U.S. business, economic and trade community. Note especially the annual surveys of retail, wholesale, services, etc.
Manufacturing USA: Industry Analyses, Statistics, and Leading Companies (reference collection number: ref HD 9721 M364 yr.) Includes input and output information and ratios.
Services USA: Industry Analyses, Statistics, and Leading Companies (reference collection number: ref HD9721 S)
Wholesale & Retail Trade: USA (reference collection number: ref HF 5421 U5 W56 yr.)
Consumer Behavior & Product Information
Encyclopedia of Consumer Brands (reference collection number: ref HF5415.3 E527 1994; 3 vols.)
Sales & Marketing Management "Survey of Current Buying Power" (Level 2, Periodicals; also available online)
Lifestyle Market Analyst - demographic and lifestyle activities by activity and geographic area(reference collection number: ref HF 5415.33 U6 L54 yr.)
International Marketing
Globus & National Trade Data Bank (NTDB) - The National Trade Data Bank (NTDB) is the U.S. Government's most comprehensive source of international trade data and export promotion information. Types of information on the NTDB include: International Market Research, Export Opportunities; Indices of foreign and domestic companies; how-to market guides; Reports on demographic, political, and socio-economic conditions for hundreds of countries; and much more.
Advertising & Media
Thomas Register of American Manufacturers (you need to register online).
Sales & Marketing Management (Level 2, Periodicals; also available online).
Broadcasting & Cable Yearbook (reference collection number: ref HE 8689 B77 yr. 2 vols.)
The Red Books Online: Advertisers and Agencies Online (try the free trial).
Indexes, Abstracts, and Full Text Articles
ABI/INFORM (PROQUEST)
Industry and business index, abstracts and full text.
Academic Search Elite (EBSCO)
Multidisciplinary database offers full text for nearly 2,050 scholarly journals, including nearly 1,500 peer-reviewed titles covering virtually every area of academic study.
Business Full Text (WILSON)
Industry and business index, abstracts and selective full text.
Factiva
Full-text news and business articles. Factiva has replaced Dow Jones Interactive.
LexisNexis Academic Search
Full text covering current events, business, news, law, and medical publications.
Military & Government Collection (EBSCO)
Current news pertaining to all branches of the military and government. Provides cover-to-cover full text for nearly 300 journals and periodicals, and indexing and abstracts for nearly 400 titles.
Westlaw Campus
Westlaw is West's online legal research service. It provides fast and easy access to an extensive collection of legal resources, news, business, and public records information.
