Consistent use of color helps to reinforce a unified and distinct look for the university's visual identity. The colors recommended are for use in CSU Bakersfield publications and promotional communications. Equivalent color formulas for four-color printing and digital media are provided.
The primary colors for CSU Bakersfield are CSUB Blue (Pantone 286 C) and CSUB Gold (Pantone 116 C). The logos described within this guide may only be reproduced using the primary colors.
Equivalent color formulas for four-color printing and digital media (and web colors) are provided here for the CSU Bakersfield primary colors Pantone ® 116 C and Pantone® 286 C.