Peter Coors to address grads

February 14, 2007
Kathy Miller, 661/654-2456, or
Michele Newel, 661/654-2720,

Peter Coors, chairman of Coors Brewing Co., and vice chairman of Molson Coors Brewing Co., will visit California State University, Bakersfield on Thursday, Feb. 22, to address graduate students in the School of Business and Public Administration, faculty and members of the school's Executive Advisory Council.

Coors' visit is part of the Executive Briefing program introduced by Henry Lowenstein, dean of the School of Business and Public Administration. The program previously has brought such business leaders as Richard Kovacevich, Wells Fargo Bank president and CEO; Stephen Lyons, Ford Motor Co. vice president and president of the Ford Division; Paul Orfalea, founder of Kinko's; and former California Treasurer Phil Angelides to the campus.

"Mr. Coors brings interests from a number of dimensions to BPA and our students," Lowenstein said. "As one of the world's major producers and manufacturers of beer, Coors is heavily involved in marketing, especially in sports. The industry is heavily involved in a variety of public policy issues impacting the manufacture and sale of beer and related products. His remarks should be of interest to our students in all the disciplines within the school.

"It's a very important strategy to have major speakers share their experiences with our students and with Bakersfield community members," Lowenstein said. "And these visits create opportunities for faculty, staff and students. These executives see our students, like them, and start hiring them."

Coors attended Cornell University where he received his bachelor's degree in industrial engineering in 1969, and earned his master's degree in business administration from the University of Denver in 1970. He also has received honorary doctorates from Regis University in 1991, Wilberforce University in 1992, and Johnson & Wales University in 1997.

His professional career in the brewing business follows a Coors tradition that has spanned more than a century and five generations of Coors family members. He has been associated with Coors Brewing Co., since 1970 and was named chairman in 2000. He served as vice chairman and chief executive officer of Coors Brewing Co., and as vice president of Adolph Coors Co., from 1993 to 2000. Coors served as chairman of Adolph Coors Co. from 2000 until its February 2005 merger with Molson, Inc., which created Molson Coors Brewing Co.

He is the son of Joseph and Holly Coors, and is a great-grandson of Adolph Coors, who founded the Golden, Colo., brewery in 1873.

The lecture is scheduled in the Business Development Center in room 153 at 3:15 p.m. and is free and open to the public. A private reception will follow. For more information, please contact Lowenstein at (661) 654-2157.