CSUB News

 
NEWS FROM CALIFORNIA STATE UNIVERSITY

FOR IMMEDIATE RELEASE
Sept 10, 2004
CONTACT: Mike Stepanovich, 661/664-2456 or mstepanovich@csub.edu

FORD DIVISION PRESIDENT TO VISIT CSUB

Stephen Lyons, a Ford Motor Co. vice president and president of the Ford Division, will visit California State University, Bakersfield on Monday (Sept. 13) at 1:15 p.m. to address MBA students, Ford Dimension high school students and community guests. The topic of his address, which will be in Room 153 in CSUB’s Business Development Center, will be “What keeps the President of Ford up at Night.”

Lyons will also unveil at CSUB the new 2005 Ford Mustang, the Ford GT, Escape Hybrid, Ford Five-Hundred and the F-series Super Duty vehicles. The vehicles will be available for viewing at the Business Development Center.

Under his watch, Ford has introduced several new nameplates and a new version of the Ford Mustang. Also a “revolution under the hood” is occurring with 11 new engines and five new transmission designs. Also, the Ford F-series pickup truck has been the top-selling pickup in the United States for 27 consecutive years.

Henry Lowenstein, dean of CSUB’s School of Business and Public Administration, was delighted that Lyons would be on campus to address the business students. “This is the first of what I plan as an executive series for graduate students and community leaders,” Lowenstein said. “We want to bring high-profile CEOs and industry leaders to campus two to three times a year. It’s a very important strategy to have major speakers to share their experiences with our students and with Bakersfield community members. And these visits create opportunities for faculty, staff and students.”

Lyons was appointed to his position in April 2002. He is responsible for the marketing, sales and distribution of all Ford-brand cars and trucks in the United States. Prior to his current assignment, Lyons was Ford Division’s general sales manager.

He joined Ford in 1972 as a truck design engineer and progressed through a series of product and program planning assignments in truck operations before taking the reins as Ford Division’s truck marketing plans manager in 1982. For the next six years, he continued at Ford Division, serving as Southwest marketing manager, Dallas district assistant sales manager and Pittsburgh district sales manager.

In 1988, Lyons was named strategy and advance planning director for car product development, a position he held until July 1990, when he was named advertising manager for Lincoln-Mercury. Lyons served successively as advertising manager and general marketing manager for Lincoln-Mercury Division and general marketing manager for Ford Division. In 1995, he became managing director of Ford of Spain.

Lyons graduated with honors from the State University of New York with a bachelor’s degree in mechanical engineering.

He will be available for media interviews at about 2:15 p.m. Please call Kyle Northway at Jim Burke Ford, to schedule.

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