2001-2003 Catalog
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C A L I F O R N I A S T A T E U N I V E R S I T Y B A K E R S F I E L D
2001-2003 Catalog |
Dorothy Donahoe Hall, A100
(661) 664-2157
(661) 664-2438 (fax)
email: dkirk@csub.edu
email: schbpa@csub.edu
http://www.csubak.edu/BPA/
Dean: Henry Lowenstein, Ph.D.
The mission of the School of Business and Public Administration:
To serve our region by providing a professional business and public administration education that enables our graduates to serve effectively in the workplace and the community.
Program Description As a professional school, we are dedicated to educating students to become
more effective and efficient managers in the public and private sectors, operating in our complex and dynamic environment.
The primary skills emphasized in the school include effective written and oral communication, critical thinking, strategic
planning, problem identification, and problem analysis. Emphasis is also placed on an integrated perspective to decision
making in the context of the economic, social, political, and ethical forces that exist in the world today.
In recognition of the School’s commitment to quality, our programs are
internationally accredited by AACSB - The International Association for International Management Education, the Certified
Financial Planning Board of Standards (CFP), and NASPPA - The National Association of Schools of Public Affairs and
Administration.
The demanding programs in the
School build upon the general education curriculum that prospective business and public administration students complete
in the freshman and sophomore years. The knowledge and skills acquired in these broadly based programs are enhanced as the
student enters the upper level professional programs within Business and Public Administration.
In pursuing its educational mission, the School’s objective is to be
responsive to the needs and desires of its primary service area as well as the external market. The faculty of the School,
recognizing this need, has pursued applied research interests both within and outside the primary service region. These
research efforts have been critical to the growth and development of the School and have contributed significantly to the
attainment of educational goals of the institution. In recent decades the relevant geographical area of the school has
expanded far beyond local, regional or even national boundaries. Decisions made today consider the international
environment within which most organizations operate. Research and teaching efforts of the School are designed to reflect
ongoing changes in the economy and society.
In an
era of expansive information technology, the effective manager must be able to locate, retrieve, consolidate, and
integrate relevant information across key administrative disciplines. Management decisions must be made with consideration
of the impact of marketing, operations, finance, human resources and other critical areas on the organization as a whole.
Computer and communication technology facilitates the integration and evaluation of this data. Information technology must
be factored into all disciplines as an essential management tool, not merely a separate discipline.
The School recognizes that its student clientele require a holistic
understanding of management; able to easily relate one functional area to another and draw upon skills learned in a
variety of specialties for purposes of analysis and decision making. Consequently, both the undergraduate and graduate
curricula are constructed on a strong core that places an emphasis on the development of generic analytical and management
skills.
Excellence in education is a key tenet of
BPA Programs. The School is staffed with a faculty drawn from many of the top schools of business and public
administration in the United States and foreign nations. As the School grows in response to ever increasing numbers of new
students, the faculty has grown not only in physical numbers but in the necessary skills required to meet the new
technological and conceptual changes occurring in the private and public sectors. As an effective educational institution,
BPA seeks to be proactive to these changes rather than reactive.
The lead-time required to train future managers in new technologies can often be relatively short time
frames. This requires close contact with practicing managers in the public and private sectors as well as close and
continuous contact between the academician and the practitioner. The faculty of the School of Business and Public
Administration interfaces with practitioners in their research and consulting efforts. Combining this approach with
outstanding academic credentials yields a faculty truly capable of preparing the managers of the future as well as
enhancing today’s managers, many of whom comprise the graduate student population in the School.
A particularly significant organization that provides invaluable services
and support to the School is the Executive Advisory Council. This is a group of over 30 senior executives from national,
regional and local businesses and governmental agencies. The Council advises the Dean of the School in matters concerning
the needs of the public and private sectors, in the evaluation of the graduates from the programs, in the trends that are
appearing in the various sectors and acts as a sounding board for new programs or changes to existing programs. The Public
Policy and Administration Advisory Board is a group of city, county, state and national government administrators, as well
as nonprofit and health care directors, who offer their expertise to the department on curriculum and the needs of the
current public administration sector. The Certified Financial Planning Advisory Board advises our finance and accounting
areas on trends and standards in the financial services field.
Structurally, the School of Business and Public Administration is organized into three major
departments: Finance and Accounting, Management and Marketing, and Public Policy and Administration. These three
departments represent the concentrations offered in the School.
Degree Programs Undergraduate: • Bachelor of Science in Business Administration with
concentrations in: Accounting Finance Management
Management Information Systems Sports Management Marketing
General Business • Bachelor of Arts in Public Administration
Graduate: • Master of Business Administration (MBA) •
Master of Public Administration (MPA) • Master of Science in Administration–Health Care
Management (MSA-HCM)
Both the undergraduate and the graduate business programs are accredited by
the AACSB – The International Association for Management Education. This is particularly significant in that only 375
institutions in the United States have both their undergraduate and master’s programs accredited. The School is one of 50
business degree granting universities certified by the Certified Financial Planning Board of Standards to prepare students
to qualify for the CFP (Certified Financial Planner) designation. The National Association of Schools of Public Affairs
and Administration accredits the Public Policy and Administration masters program. The School of Business and Public
Administration is one of the smallest in the nation to have their programs accredited by AACSB and NASPAA, a confirmation
of the quality of the faculty and their dedication to excellence in education.
Organizations The School has active chapters of Beta Gamma Sigma, the top national academic honorary for business
majors, and Pi Alpha Alpha, the top national honorary for Public Affairs and Administration. The School also hosts
chapters of Sigma Iota Epsilon, national management honorary, Alpha Mu Alpha, national marketing honorary, and Alpha Kappa
Psi, national business fraternity. Students also participate in the activities of the University Accounting Association (UAA),
the Financial Management Association (FMA) and Students in Free Enterprise (SIFE).
Business Research And Education Center The School maintains the Business Research and Education Center to (1)
support faculty research opportunities and activities, (2) be actively involved in community-based outreach programs as a
resource to local and regional businesses and to economic development efforts, (3) provide a local and regional forum for
lifelong learning experiences, and (4) create and administer programs that promote student participation within the
university and the community, such as scholarships, internships, cooperative education, and community service projects.
Several of the programs within the Center include:
• Family Business Institute is a Public/Private Alliance among the School of Business &
Public Administration, Kern County family owned businesses, and service professionals that provide a
comprehensive program promoting the success of family owned businesses in Kern County. It is a specifically
designed resource that addresses the myriad of issues pertaining to family businesses. The goal of the Institute
is to develop a body of knowledge and problem solving techniques that are accessible to all members.
• Kern County Technology Transfer Group is a proactive,
dynamic Public/Private Alliance that brings together local, state, and federal government agencies, businesses,
universities and colleges, economic development organizations, and the media working together to facilitate the
commercialization of technology within the Kern County region. The activities of the Group are strategically
structured into a cohesive framework that provides the essentials for motivating members to independently
progress and compete technically in a technical world. The "commercialization of technology" is the mission of
the group. • Central California
International Trade Alliance Program is a Public/Private Coalition project that provides extensive consulting
through service professionals to businesses engaged in, or interested in pursuing the export of products or
services. CSUB interns, under the direction of service professionals and faculty, perform comprehensive research
to identify specific business opportunities and to address the myriad of regulations and procedural complexities
involved in exporting products and services for clients. The Program provides the interns practical hands-on
experience in dealing with Global Market transactions and issues.
• The Public Service Institute is a functional bridge
between California State University, Bakersfield and the public service community of Kern County and the
University’s service area. As such, the Institute brings together in a working coalition, management personnel
from the public, nonprofit, volunteer, and health sectors with appropriate faculty and administrators from the
CSUB community.
American Institutions Requirement The School of Business and Public Administration offers an
interdisciplinary course in conjunction with the Political Science Department, INST 275 Administrative Processes in
Government (see page 114) that satisfies the U.S. and state and local government American Institutions requirement.
Teaching Credential – Single Subject The CSUB degree in Business Administration has been certified by the
California Commission for Teacher Credentials (CCTC) a subject matter preparation program meeting the content requirements
for the State of California Single Subject Credential in Business Education. Students who complete an augmented Business
Administration program are not required to pass the Examination Waiver for Business Education. In addition, the student
must be admitted to and must complete the Single Subject Credential program. Because the waiver program differs in some
details from the basic program for the major, credential candidates must consult with the evaluator in the School of
Education to assure that their program of study meets CCTC requirements.
The Intensive English Language Center
The Intensive English Language Center (IELC) is designed to prepare international undergraduate and graduate students for successful academic study in American colleges and universities. The IELC offers a language immersion program into American English. The no-credit program offers daily instruction in reading/vocabulary, writing/grammar, and listening/speaking. TOEFL preparation is available. All classes at IELC are taught by experienced ESL teachers. Class sizes are small with much individual attention given to each student.