Dorothy Donahoe Hall, A103
(661) 664-2438 (fax)
The School of Business and Public Administration offers a number of options for those thinking of pursuing advanced educational opportunities in business, industry and the public sectors. A masterís degree-level education prepares individuals to function more effectively in our increasingly challenging work environments. We would be pleased to talk with you about your long-term career goals and how a masterís degree might better prepare you for success. Contact our Student Services Center at (661) 664-3099 to talk with an advisor.
Program Coordinator: Brian McNamaraProgram Description
Dorothy Donahoe Hall, A119
The Master of Business Administration degree offers critical preparation needed by working professionals for challenging careers in business. Competing in the complex, rapidly changing environment of business and public sectors requires having the knowledge, skills, and values that the MBA degree provides. The CSUB MBA program has recently been redesigned to take a more integrated approach to better prepare professionals for the ever-changing global market place.
Our MBA program is accredited by the AACSB Ė The International Association for Management Education, the most prestigious international accrediting body for business schools. This accreditation is an indication of the quality of CSUBís MBA program ó its curriculum, faculty, facilities, library, and information resources. The small class size (the average student-faculty ratio is 18:1) permits quality interactions with the faculty and other MBA students, and better develops interpersonal skills, such as effective communication and team building skills. Emphasis is also placed on developing the necessary analytical and technological skills needed for effective decision-making and problem solving.
The mission of the MBA program is to provide current and potential managers a framework for life-long professional development. The foundation for this framework is a commitment to deliver a high quality graduate program based on a set of fundamental principles, skills, and tools focused on an ever changing, dynamic, diverse, and global environment. The specific objectives of the program are:
Most of the students in the MBA program are currently working professionals, bringing their own experiences to the classroom, enriching the learning environment for everyone by exposure to various industries. The program also has a number of international students, representing several different countries, providing insight into business activity from a global perspective.
Students have the benefit of a state-of-the-art library and computing resources to facilitate the development of the skills needed in an information-oriented world.
Courses are scheduled at night and weekends, to make it more convenient for the working professional. Most individuals can complete the program in one to three years, dependent upon previous education, work experiences, and the pace of taking coursework. An appointment with the Graduate Coordinator can establish the program length and exact graduation requirements.
Admission to the MBA Program
Application for admission to the MBA program is a two step process:
MBA Course Requirements
The Master of Business Administration program is designed around a set of 600-level courses that treat each of the management functions in depth and broaden the studentís awareness of contemporary issues affecting business enterprises. The typical MBA candidate is expected to have a working knowledge of the fundamentals of business including management, quantitative decision- making, accounting, finance, and the current global business environment. For applicants with baccalaureate degrees not in business administration or those persons needing review, specially designed courses are available such as those listed below. Applicants should consult with the Graduate Coordinator regarding which course(s) might be appropriate.
Graduate Elective Courses (MBA)
ACCT 620 Accounting for Decision Making and Control (5)
Examines how accounting information is used in managerial decision making and control. The course stresses how to use rather than how to prepare accounting reports. Topics to be covered include: basic cost concepts, cost volume profit relationships, product costing, differential analysis, strategic product pricing, cost allocation, budgeting and the evaluation of financial performance. This course is designed for MBA and MPA students who have not had Accounting 303 (Cost Accounting) or its equivalent. Prerequisite: Completion of all required MBA 500-level courses or permission of the instructor. This course is not open to students who have taken Accounting 303 (Cost Accounting) or its equivalent.
ACCT 625 Seminar on Current Developments in Taxation (5)
Covers key tax developments at the federal and California levels. The latest issues affecting individuals, pass through entities, and C Corporations will be covered. The major emphasis will be income tax matters, but gift and estate taxation will also be covered as current events dictate. Prerequisite: Completion of all required 500-level MBA courses, or permission of instructor.
ACCT 630 Seminar in Current Financial Accounting Topics (5)
Covers the latest developments in financial
accounting. Issues currently before the SEC and FASB will be discussed
within the context of financial accounting theory and the latest research
on these issues. Prerequisite: Completion of all required MBA 500-level
courses or permission of the instructor.
BA 500 Business Operations (5)
This course is designed for MBA students without an undergraduate degree in business. The functional areas of business are explored. Students will be introduced to business activities and terminology through a series of group projects. After completing the course, students will have a foundation knowledge upon which to build in the remainder of their MBA coursework.
BA 501 Critical Business Skills (5)
Students will develop and reinforce the knowledge and skills necessary to succeed in the MBA program. The case approach is used to foster studentís critical analysis, research, writing and presentation skills. Students will become familiar with the assignment standards and formats required of successful MBA students.
BA 505 Managerial Skills (5)
This course focuses on developing and enhancing managerial skills that are of major importance for current and future career survival and success. Specific skill areas include: self-management, communication, decision-making, motivation, delegation, team management, diversity management, negotiation, organizational politics, and change management. The course is primarily experiential in nature with skill assessments, exercises, role-plays, case studies, and group discussion activities being the primary learning tools. Relevant literature from the behavioral sciences will provide a knowledge base for skill development.
BA 510 Quantitative Decision Making for Business (5)
An introduction to the decision making/optimization techniques in the context of problem formulation and computer based solutions to application problems in business. Topics include, probability concepts, decision making, forecasting, linear programming, transportation/assignment, waiting lines, network models and inventory control.
BA 515 Principles of Accounting and Finance (5)
Builds on the basic accounting concepts presented in Fundamentals of Business by examining the types of decisions that are determined by financial inputs. Emphasis is placed on financial statement analysis. In addition, this course provides an overview of how the capital markets function through coverage of the following topics: the debt and equity markets, risk and return, portfolio theory, and security valuation. Spreadsheet applications are included.
BA 520 Analyzing the Environment of Business (5)
This course examines the external environment of business organizations with emphasis on the determining features of industries and markets. The competitive structure of industries and markets is analyzed and categorized. Structural differences across industries and markets are examined and contrasted within the domestic economy and across national boundaries. The causes of structural change are examined in cultural, political/legal, ethical, and technological forces.
BA 677 Selected Topics in Business (5)
Special topic courses provide each department with the opportunity to present an in-depth study of a selected subject not covered in regular courses. When offered, prerequisites and course requirements will be announced for each course. Each department will determine applicability toward the concentration.
BA 690 Masterís Culminating Project (3)
A comprehensive interactive competitive simulation to be completed in the final quarter of graduate studies. The student will manage a simulated firm in competition with other student-managed firms and will write a comprehensive business plan stating the firmís objective and outlining its strategy. The plan will include economic and market forecasts, production schedules, and investment schedules and budgets. At the conclusion of the simulated competition, the student will present the plan to a panel of faculty and explain and justify firm performance in the competition. Students will not be permitted to register for this course until the final quarter of graduate studies.
BA 699 Individual Graduate Study (1-5)
Individual study is offered to give the
student experience in planning and outlining a course of study on the studentís
own initiative under departmental supervision. Independent study should
deal with a special interest not covered in a regular course or with the
exploration in greater depth of a subject presented in a regular course.
Instructor consent is required. No more than 5 quarter units may be used
to satisfy degree requirements. (May not be substituted for any required
FIN 600 Seminar in Financial Management and Policy (5)
Formulation of financial policies for obtaining and using financial resources for the purpose of value creation. Heavy emphasis is placed on the analysis of real-world cases that focus on the decisions confronting the financial manager. Statistical analysis, financial analysis, and advanced spreadsheet applications are required. Students will be challenged with both theoretical and practical problems in the following areas: performance analysis, long-term planning, working capital management, capital budgeting, long-term financing, acquisitions, and international financial management. Student presentations are required.
FIN 620 Seminar in Investments (5)
Discussion and analysis of security investments. Emphasis directed toward understanding financial investment theories and concepts from both a qualitative and quantitative perspective. Topics include: securities markets, risk and return, portfolio theory, asset pricing theory, valuation, fundamental analysis, and portfolio management. Case analysis, statistical analysis, and other computer applications are required.
FIN 680 Seminar in Real Estate Investments (5)
Investigates methods of analyzing real estate investments. Includes an examination of appraisal methods, capitalization approaches, and cash flow models. Consideration is also given to legal, tax, and financing issues. Specific project analysis techniques are part of the course, i.e., analysis of residential properties, commercial properties and shopping centers. A term project and oral presentation are required along with computer applications.
FIN 685 Seminar in International Financial Management (5)
Looks at the international financial environment,
including balance of payments, the international monetary system, foreign
exchange and financial markets. Specific topics include managing foreign
exchange exposure, domestic versus foreign financing, cash management,
political risk, and international legal constraints. A term project and
oral presentation will be a part of the course.
MGMT 600 Seminar in Organizational Theory and Design (5)
A study of the theories and research that explain why business organizations operate the way they do. A social systems perspective is presented that views the business organizationís external environment and structure as critical determinants of organizational effectiveness. Key department-level and organizational-level variables and models are studied with the goal of developing an understanding of the patterns and relationships among organizational dimensions such as strategy, goals, size, technology, and external environment. The case method is used extensively to develop skill in diagnosing and solving organizational design problems.
MGMT 602 Seminar in Operations Management (5)
An examination of issues relating to the planning, design, and control of complex production systems. Current research and issues affecting production and service systems management will be explored.
MGMT 610 Seminar in Human Resource Management (5)
Traditional human resource management functions such as selection, compensation and training are analyzed from a strategic perspective. Topic areas include strategies for: human resource acquisition and placement, maximizing human resource productivity, maintaining human resources, dealing with unions, and strategic separation of human resources.
MGMT 615 Seminar in Management of Technology and Innovation (5)
This course provides a managerial perspective to new technology adoption and implementation. It studies the challenges that firms face in the future, the nature of the organizational changes that they are implementing to address these changes, and the design, implementation and management of an infrastructure required for the Information Age organization. Topic areas include: IT challenges and opportunities, technologyís relationship to business competition and strategy, technology assessment, innovation and corporate renewal, enabling technologies, and leading and managing the technology-driven organization.
MGMT 620 Managing Small Business Enterprises (5)
Small firms are the backbone of American industry. Managers of a small enterprise deal with all aspects of business operations. In this course small firms are examined using a series of case studies to investigate business situations in various phases of a firmís development. A firm is examined during pre-start preparations, initial operation, the growth phase, maturity, and finally, at its decline or renewal. Computer-based spreadsheets will be utilized. Prerequisites: FIN 600 and MGMT 600.
MGMT 650 Seminar in Global Operations Management (5)
This course introduces students to a conceptual framework which will help them recognize and meet international operations management challenges. It studies issues relating to global sourcing and logistics, and manufacturing competencies of different nations. Topic areas include: strategic planning for global competitiveness, managing global facilities, managing global supply chains, improving operations performance, world class manufacturing, building a strategic alliance, coordinating international manufacturing and technology, and overcoming the limits to global operations project.
MGMT 655 Seminar in Statistical Analysis (5)
The issues and methods involved in conducting business research will be explored. Students will collect data which will then be analyzed by utilizing a variety of statistical techniques via computer. Bivariate, multivariate and non-parametric techniques will be covered. A strong emphasis will be placed on the use of statistics to aid in managerial decision making. Examples of actual business research will be reviewed.
MGMT 690 Seminar in Strategic Management (5)
The subject of this course is competitive
behavior and the "strategy" of business firms. Competition is defined to
be the effort to create and retain economic value within an environment
of interdependence among competing firms. Strategic behavior is the effort
of a firm as a coherent objective-seeking entity to create economic value
within a competitive environment. An understanding of strategic behavior
requires a close examination of 1) business objectives, 2) firm structural
interdependence, and 3) value creation within the structure of competitive
interdependence. Prerequisites: FIN 600, MGMT 600, and MKTG 600.
(Management Information Systems)
MIS 600 Seminar in Management Information Systems and Technology (5)
This course will provide a state-of-the-art
coverage of information technology as it relates to effective decision
making. Collection and manipulation of relevant data, database design,
data mining, data warehousing and information sharing among functional
areas will be explored. The course explores various information systems
technologies including decision support and executive information systems.
Numerous case studies illustrate the successful applications and the impacts
of information systems in growing companies. The course also explores the
new trends in information systems field including group support systems,
geographic information systems and applied artificial intelligence for
effective decision making.
MKTG 600 Seminar in Marketing Management (5)
Development of marketing strategy for the organization and design of integrated product-service, promotion, and distribution programs utilizing systems analysis. Intensive analysis of managementís marketing problems, including market analyses, pricing, channels of distribution, promotion, competition, product strategies, and marketing research. Applications are emphasized to include research, quantitative, and business analytical techniques through the development of case and project assignments.
MKTG 601 Seminar in Consumer Behavior (5)
Intensive analysis of behavioral science concepts, theories, and current empirical research in buyer behavior. Research orientation requires developing an understanding of statistical tests and research designs currently employed in buyer behavior. Equal emphasis on developing creative marketing strategy and programs on the basis of such research. Prerequisite: MKTG 600 or permission of instructor.
MKTG 602 Seminar in Advertising and Public Relations Strategy (5)
Development of communications strategy necessary to fulfill the objectives of the marketing program through intensive analyses of situational and primary information, target market(s), creative objective(s), media selection and scheduling, sales promotion, public relations, budgeting and program evaluation. Includes qualitative, statistical, financial, and computer applications. The course integrates theory with case analyses and the development of a comprehensive marketing communications plan. Prerequisite: MKTG 600 or permission of the instructor
MKTG 604 Seminar in Services Marketing (5)
An investigation into and analysis of the complexities and unique aspects of marketing services contrasted to the marketing of tangibles. Special attention will be given to creating effective customer service, demand management, and quality control. The case study method will be utilized.
MKTG 610 Seminar in Global Marketing (5)
A study of current global marketing status
in industrialized, newly industrialized (NICS) countries, emerging democracies,
and the developing world in a dynamic environment of changing communication
technologies. Discussion of research techniques one should use in selecting
the countries, entry strategies, and developing the right marketing mix
and strategies to meet the needs of the countries selected. Marketing management
techniques to be used keeping in mind the degree of literacy, economic,
legal, political, and socioeconomic environmental variables. Developing
and implementing global marketing strategies during the 21st century in
an environment in which the countries around the world are grouping into
trading blocks like the European Economic Community and NAFTA. Extensive
use of library resources, case studies, and empirical research projects.
Program Coordinator: Jack Goldsmith
Dorothy Donahoe Hall, A109
MASTER OF PUBLIC ADMINISTRATION (MPA) and MASTER OF SCIENCE IN ADMINISTRATION--Health Care Management
The Masters programs offer broad programs appropriate for the individual aspiring to professional administrative positions in the public, private non-profit and volunteer sectors, or to the rapidly growing private, public and non-profit health services field. The programs are designed to develop or enhance expertise in administration; supervision and practice geared to career preparation, enrichment and advancement. The MPA and MSA programs are accredited by the National Association of Schools of Public Affairs and Administration.
Admission to the MPA and MSA Programs
At least fifty (50) units of approved coursework and five (5) units of a culminating activity are required for the MPA and MSA degree programs. In addition, a foundation of up to fifteen (15) units (three courses) may be required.
MPA Foundation (15 quarter units)
Students in the MPA program must complete three additional approved courses at the 500- or 600-level, offered by the Department of Public Policy and Administration. Electives presented by other departments may be taken upon approval of a petition to the MPA Graduate Coordinator.
Students with no experience in the field
are also strongly encouraged to take an internship or similar experience.
Culminating Activity (1 course)
MASTER OF SCIENCE IN ADMINISTRATION - HEALTH CARE MANAGEMENT (MSA-HCM)
MSA-HCM Foundation (15 quarter units)
MSA students must complete three additional approved elective courses. Students with no experience in the field are also strongly encouraged to take an internship or similar experience.Culminating Activity (1 course)
See description in MPA Program.
PPA 500 Environments of Public Administration (5)
This graduate seminar introduces and examines a variety of environmental forces, including social/sociological, micro/macro economics, political, constitutional/legal, that shape public administration. It discusses and analyzes the essential theories, principles, structures and trends in those areas that affect American public policy and administration, and provides a foundation for further graduate study of public administration. May be taken as a senior elective with permission of instructor. [F]
PPA 501 Analytical Methods in Administration (5)
This graduate seminar provides an introduction to applied research and basic statistical techniques for decision-making in public administration and the management of health care and nonprofit agencies. The course covers experimental, quasi-experimental and non-experimental research designs; measurement; data gathering techniques and sources, including survey research; and the evaluation and communication of research findings. The course will prepare students for options in the graduate culminating experience. May be taken as a senior with the permission of the instructor. Students should have familiarity with interval-level statistics. [W]
PPA 504 Contemporary Issues in Health Care Management (5)
Using case studies and class presentations, this graduate seminar introduces and examines the internal and external political, social, economic and legal forces that affect the organization of health service. It explores health care policy innovations, the application of management theory to current health services problems, and the future of health services. May be taken as a senior elective with permission of the instructor. [F]
PPA 505 Managed Health Care (5)
As a result of political and social forces, the American health care delivery system is undergoing fundamental changeóthe care givers, care, institutions and relationships between and among system components have all been altered recently. Central to understanding this change process is the concept of "managed care." This course explores the history, current impact and implications for the future of managed care from case management issues, through operational concerns, to the policy challenges of managed competition and Medicare and Medicaid managed care. Course participants will also have the opportunity to explore and discuss the ethical dilemmas specific to a managed care environment.
PPA 515 Public Health Administration (5)
This seminar deals with the concepts, policies and practices of the field of public health which are expressed in the structure and process of public health programs. These are defined by geography and various levels of government. Discussions will include the evolution and development of public health services as they arose out of the gradually recognized need for community efforts to protect and promote the health of the population in a defined geographic area. This focus on the common good sets public health apart from traditional health care services primarily directed toward the individual.
PPA 519 Non-Profit Management (5)
This elective seminar will provide students with the managerial and supervisory techniques needed to administer, develop and market volunteer, nonprofit, and community-based organizations that provide health and human services at the local level.
PPA 520 Grantsmanship and Financial Development (5)
This elective seminar is designed to provide individuals with the practical skills to be a successful grant writer. Topics to be covered include how to: write successful grant proposals; gather information about potential sources (federal, state, local or foundations); evaluate your chances for success and, make agency contacts. Also, how to evaluate and develop alternative funding beyond grants, to include planned giving and fundraising strategies.
PPA 525 Administrative Law (5)
This elective seminar surveys administrative law and government regulation, the legal functions of administrative agencies, and the legal aspects of the process by which such agencies carry out their policies. It reviews the evolution of administrative authority and Title 5 of the U.S. Code, examining delegation doctrine, rulemaking, enforcement, adjudication, and judicial review. While this course focuses primarily on the federal system, it also includes an orientation on the California State Administrative law system.
PPA 530 Administration in Multicultural Settings (5)
This elective seminar surveys the theory and practice of effective management in multicultural contexts. The increased presence of ethnic minorities and women within the structures of service organizations combined with increased services to multicultural communities and clients have provided challenges and opportunities to management and supervisors to reassess traditional supervisorial practices. Students will explore those facets of organizational culture which are in this process of change.
PPA 550 The Disabled in America (5)
With an estimated 50 million disabled Americans, approximately 20 percent of the population, this course investigates the policy, bureaucratic, and organizational issues germane to people functioning with physical and mental disabilities in todayís world. Issues include understanding the medical and epidemiological dimensions of disabilities, and the impact of these dimensions in such settings as the workplace, the delivery of social services, access to public accommodations; the ability of organizations to respond to the needs of the disabled; the role that government plays in protecting the rights of the disabled. Course may focus attention on specific disabilities, such as Acquired Immunodeficiency Syndrome (AIDS) or mental illness.
PPA 571 Seminar in the Administration of Justice (5)
This elective seminar emphasizes research and field investigations of current justice administrative and policy problems which cut across the total system. Topics may vary each quarter.
PPA 573 Emergency Management (5)
This elective seminar surveys public and private sector responses to emergencies, disasters, and crises. Private and volunteer agencies and federal, state and local government roles are discussed. Emphasis is on public policy development and inter-agency/intergovernmental relations. Discussion of emergency management phases: mitigation, preparedness, response, and recovery. Consideration of technological and man-made hazards and natural disasters including floods, earthquakes, civil disorder and terrorism.
PPA 577 Selected Topics in Public Policy and Administration (5)
In-depth study of selected topic or topics not covered in regular courses. Topics vary each quarter; prerequisites announced for each topic. Conducted on a seminar basis.
PPA 599 Individual Graduate Study (1-5)
Supervised investigation of an approved
project leading to a written report. Project selected in conference with
instructor in area of major interest; regular meetings to be arranged with
instructor. Department determines application and number of units. May
only be used for elective credit. [F,W,S]
Graduate: The following courses require classified standing.
PPA 602 Program Evaluation (5) (Application of skills acquired in PPA 501)
Students engage in "hands-on" projects and use a variety of evaluation techniques. Projects may assess the state or impact of public policies, or may assess management concerns in public, nonprofit, healthcare, and community organizations. Prerequisite: PPA 501. [S]
PPA 610 Public Human Resources Administration and Labor Relations (5)
This graduate core seminar provides an in-depth study of the personnel and civil service systems in the federal, state and local governments and in nonprofit and health care organizations. Review of the methods of recruitment, promotion, discipline, and termination are explored through case studies, discussion, and simulations. Contemporary issues in collective bargaining and labor relations are extensively explored. [F]
PPA 611 Finance and Budgeting (5)
This graduate seminar provides a survey of current public policies, principles and issues in public and healthcare finance and budgeting. Topics may include: economic functions and economic goals of public and healthcare entities; public and healthcare fiscal policies; revenues and taxation; debt; public and healthcare budgeting trends; financial methods related to the management and control of public healthcare and human service institutions; the use of cost efficiency techniques; and the application of third party reimbursement through insurance, Medicaid and Medicare. [F]
PPA 618 Health Services Planning and Policy (5)
This MSA core seminar explores governmentís involvement in and regulation of health and human services emphasizing the political, environmental, economic, and social factors influencing health services planning. The course provides individuals the opportunity to develop skills in conducting strategic planning within the health care system. It explores policies and comparative health services approaches used to guide the organization in meeting its mission and mandates. [W]
PPA 624 State, Local and Intergovernmental Management (5)
This seminar emphasizes state, local, and intergovernmental administration in the context of (a) the Federal intergovernmental system, (b) the Constitutional/legal system, (c) the political and social environments, and (d) the non profit sector. [W]
PPA 671 Graduate Survey of Public Policy and Administration (5)
This MPA graduate core seminar examines the major concepts and issues in public administration. History of the development of the modern public service and bureaucracy. Investigation of the role of the public sector in American society, law, and economy. Current trends in the public sector. Key course areas are the national political institutions and processes, and professional standards and ethics are studied. [F]
PPA 677 Selected Topics in Public Policy and Administration (5)
In-depth study of a selected topic or topics not covered in regular courses. Topics vary each quarter; prerequisites announced for each topic.
PPA 680 Public Management and Organizational Change (5)
In this graduate core seminar, the student will critically examine organization and management concepts and behavior. Emphasis will be on exploring the dynamics of planned organizational change as well as models of organizational development in the public management context. Prerequisite: PPA 500 for MPA; PPA 504 for MSA. [S]
PPA 689 Legal and Ethical Issues in Health Care (5)
This is a graduate seminar exploring legal and ethical issues in health care policy and administration. The legal aspects consist of constitutional issues, laws, administrative regulations, and court interpretation. Exploration of ethical issues will include a look at moral systems, identification of ethical principles and the introduction of analytical techniques to help in choosing alternative decisions and actions. The interplay between legal and ethical elements will be emphasized. [F]
PPA 691 Seminar in Public Policy Analysis (5)
This integrating MPA capstone graduate seminar focuses on initiation, formulation, and implementation of public policies. Explores policy models and policy analysis purposes and methodology. Selected contemporary policy areas such as energy, the environment, criminal justice, welfare, education, foreign policy and defense are explored. Includes an overview of political, legal, economic, and social institutions and their impact on public policy. [W]
PPA 696 Internship (5)
An internship experience provides the student with an opportunity for exposure to and practical experience in the managerial setting of an organization. The student is encouraged to use the opportunity to apply knowledge acquired in the classroom and work independently on a program plan or project. While this internship is encouraged for all students, it may be required for individuals who are considered pre-service (MPA Program) or have not had supervisory experience in a health care organization (MSA-HCM Program). [F,W,S]
PPA 698 Culminating Activity (5)
This course is a practicum which demonstrates competency acquired in the masters programs. Each student will complete a thesis like project that requires the application of both theory and methods. This is the capstone course in both the MPA and MSA programs. It is strongly recommended that students do not enroll in other courses while taking this course. Prerequisite: PPA 691.[S]
PPA 699 Individual Graduate Study (1-5)
Supervised investigation of an approved project leading to a written report. Project selected in conference with instructor in the area of major interest; regular meetings to be arranged with instructor. Department determines application and number of units. [F,W,S]