Dorothy Donahoe Hall, C107
(661) 664-2288
(661) 664-2438 (fax)
email: dmaddox@csub.edu
email: mmdept@csub.edu
http://www.csub.edu/BPA/
| Chair: | Curt Stiles |
| Faculty: | M.
Attaran
M. Bedell V. Bellur H. Bidgoli R. Bowin M. Flanagan D. Guseman D. Harvey J. Hulpke B. McNamara B. Moscove D. Olson J. Tarjan |
MANAGEMENT
Areas of Emphasis
General
Management (20 quarter units)
Required:
Human Resource
Management (20 quarter units)
Required:
Small Business
Management (20 quarter units)
Required:
Management
Information Systems (35 quarter units)
Lower Division
Management
Minors
Management Information Systems Minor (20 quarter units)
Required:
Organizational
Studies Minor (20 quarter units)
Required:
COURSE DESCRIPTIONS
(Management)
Upper Division
MGMT 300 Organizational Behavior (5)
Students are provided with theoretical and conceptual frameworks drawn from the social sciences for understanding human behavior in business organizations. Emphasis is placed on the application of these theories and concepts to management and behavior issues in business organizations. Topics include individual differences, perception, motivation, learning, groups, communication, leadership, decision making, diversity, total quality management, international OB, politics and ethics.
MGMT 301 Quantitative Methods for Business Decisions (5)
An introduction to the application of quantitative methods using computer technology to build, solve, and interpret models with application to accounting, finance, marketing, and operations decision making process. Models covered include: linear programming, network analysis, inventory planning, PERT/CPM, simulation, and decision theory.
MGMT 302 Introduction to Operations Management (5)
An introduction to the system for planning, operating, and controlling the processes that transform inputs into outputs of finished goods and services in both profit and nonprofit organizations. Topics include: operations strategy, planning, controlling, production technology, design of systems, materials management, and quality control. Computer software and simulation models are used to analyze operations management functions. Recommended: MGMT 301.
MGMT 308 Organization Theory and Design (5)
A study of the theories and research that explain why business organizations operate the way they do. A social system perspective is presented that views the business organization’s external environment and structure as critical determinants of organizational effectiveness. Key department level and organizational level variables and models are studied with the goal of developing an understanding of the patterns and relationships among organizational dimensions such as strategy, goals, size, technology, and external environment. Prerequisite: MGMT 300.
MGMT 309 Career and Managerial Skills (5)
This course is designed to assist students in identifying career choices and developing managerial skills necessary for succeeding within organizations. A self-discovery Model provides students a framework for exploring career options that are best suited to them. Managerial skills are developed through self-assessments, experiential exercises, role plays, case studies, and small group discussions. Prerequisite: MGMT 300.
MGMT 310 Human Resource Management (5)
Policies and practices affecting the management of human resources in business organizations. An examination of employment processes, compensation and motivation systems, employee training and development practices, performance appraisal methods, and union/management relations. Recommended: MGMT 300.
MGMT 340 Entrepreneurship (5)
This course fosters the acquisition of knowledge and skills needed to start a new venture. The student is required to assess his or her own entrepreneurial orientation and commitment and to formulate a realistic business plan for a new venture. Topic areas include self assessment, identifying and evaluating new venture opportunities, obtaining capital, writing and presenting the business plan, and managing the emerging firm.
MGMT 345 Small Business Management (5)
This course is designed to facilitate the acquisition of knowledge and skills needed to manage an on going small business. The focus is on owner/manager decision making through the analysis of small business cases. Topics covered include ownership, personal selling, advertising, sales promotion, financial analysis, record keeping, personnel management, and the like.
MGMT 405 International Management (5)
An examination of contemporary issues related to managerial training, political structure, foreign receptivity to United States business, cultural factors, organizing and controlling the international firm.
MGMT 410 Issues in Human Resource Management (5)
Current problems affecting personnel policy and strategy. Emphasis on organizational development and change, including recent management techniques: team building, conflict resolution, job design, and personnel appraisal. Recommended: MGMT 310.
MGMT 415 Management Development and Training (5)
The examination of management development practices and their effect on business organizations. The emphasis is on both theories and techniques associated with effective management development and how they may be used to develop management talent in private organizations. This will include tools for analyzing management development styles. Completion of MGMT 310 is recommended.
MGMT 420 Wage and Salary Administration (5)
A comprehensive problems oriented study of the design and implementation of employee compensation systems relative to direct financial payments, indirect employee benefit payments, and non financial rewards in business organizations. The analysis of behavioral sciences and economics contributions to the development of compensation systems. Recommended: MGMT 310.
MGMT 422 Staffing & Selection (5)
This course is designed to provide the student with a practical and theoretical understanding of staffing and selection methods. Topics include current legal issues, interviewing methods, assessment centers, integrity testing, personality testing, psychological tests, validation methods, planning and cost evaluation.
MGMT 430 Negotiation Skills (5)
The emphasis is on understanding the forces affecting the negotiation processes and decisions. Topics include game theory, the value of information, salary negotiations, third party negotiations, and collective bargaining. Negotiation skills will be developed through a variety of "hands-on" experiences. Recommended: MGMT 300.
MGMT 460 Total Quality Management (5)
This course covers: definition of quality, concepts, methods, and current practices employed in assurance of conformance to specifications for products and services. Emphasis on quality standard setting and implementation methodology. Topics include: a review of contributions by Deming, Juran, Crosby and others, organization structures, statistical aids, quality circles, process control, and quality verification techniques.
MGMT 496 Internship in Management (1-5)
This course is designed to provide an integrated
academic experience in a work setting. Units may not be used to satisfy
the requirements of the Business Administration major. Students may earn
a maximum of 5 units through internships. Credit, no-credit only.
Graduate courses
are listed in the "Graduate Studies" section of this catalog.
COURSE DESCRIPTIONS
(Management Information Systems)
Lower Division
MIS 200A Software Productivity Tools (2)
This course will teach students how to use software productivity tools. These tools will include wordprocessing, spreadsheets, database, presentation software and the Internet. DOS and WINDOWS will be taught in order to manage IBM compatible microcomputer resources. In addition, students will be shown how to use and benefit from the information highway. A comprehensive test, designed by the MIS faculty, will be given at the end of the course.
MIS 220 Introduction to Structured Business Programming (5)
Software development is explored at the pre-implementation stage with emphasis on designing software solutions to business problems. Methodologies such as top-down design, structure charts, structured flowcharts, algorithms and pseudocode will be utilized. The implementation of these tools will be explored through a prominent representative language, e.g., C, Visual Basic. The student will gain an exposure to commonly used operating systems and the use of electronic mail. Prerequisite: MIS 200A or equivalent.
MIS 250 COBOL Programming (5)
A continuation of MIS 220 to explore the
COBOL language in detail. File handling and sequential and random access
files will be discussed. The extended features of COBOL and multi-file
and multi-table programming will be explored. Programming projects using
COBOL will be assigned. Structured design and implementation techniques
will be emphasized. Prerequisite: MIS 220 or equivalent.
Upper Division
MIS 300 Management Information Systems: Concepts and Applications (5)
This course will provide an overview of the computer-based information systems, its components, and the process of development and implementation. The role of information systems will be taught from an interdisciplinary perspective. A heavy emphasis will be given to information management, database design, collection and manipulation of data, sharing data among the functional areas and relational database concept. Issues in new developments in the MIS fields and how they affect the functional areas of business for improving the competitiveness of a business organization will be explored and developed. New trends in information systems such as decision support systems, geographic information systems and group support systems will be explored.
MIS 330 Systems Analysis and Design (5)
The analysis and design of computer-based systems. The systems development life-cycle will be emphasized. Tools such as data flow diagrams, layout charts, decision tables and computer-aided software engineering will be utilized. Students will analyze a real-life business problem and design an automated solution. Prerequisite: MIS 200A or equivalent.
MIS 340 Database Fundamentals (5)
The concepts of file organization and access methods will be reviewed. The advantages of the database approach will be discussed. Students will gain an understanding of the three basic database models, with emphasis on the relational model. The concepts and tools of database design will be stressed. Students will design and partially implement a database system utilizing a commercial database management system. Prerequisite: MIS 200A or equivalent.
MIS 440 Data Communications (5)
This course will investigate the elements of data communications and teleprocessing and cover PC connectivity, LANs, internetworking, WANS, client server architecture, voice communications, video conferencing, multimedia, imaging and future trends in the industry. Emphasis will be placed on local area networks and the impact of communications technology on the design of information systems.
MIS 470 Information Systems Project (5)
This course will build on the concepts covered in the MIS curriculum. An internship or a systems project will be required. In addition, real projects will be given based on topical areas in the MIS field at that time. The course will be used to underscore the requirements needed by our students to be competitive in the marketplace on receiving their degree. Prerequisite: MIS 330 and MIS 340.
MIS 480 Seminar in Management Information Systems (5)
A further discussion of selected topics introduced in MIS 200A. Attention will be given to those topics which are most vital in the rapidly changing world of computing and information systems. Development of decision support systems and expert systems. Prerequisite: MIS 200A or equivalent.
MIS 496 Internship in Management Information Systems (1-5)
This course is designed to provide an integrated
academic experience in a work setting. Units may not be used to satisfy
the requirements of the Business Administration major. Students may earn
a maximum of 5 units through internships. Credit, no-credit only.
Graduate courses
are listed in the "Graduate Studies" section of this catalog.
MARKETING
Areas of Emphasis:
Consumer
Marketing and Advertising Strategy
(Students must take a total of four courses):
Required:
General
Marketing
(Students must take a total of four courses):
Three courses selected from:
Marketing Minor (20 quarter units)
Required:
COURSE DESCRIPTIONS
Upper Division
MKTG 300 Marketing Management (5)
A study of the nature and role of marketing in advanced economies in a managerial context presented in a lecture, case, and applied format. Analysis of consumer wants, motivation and purchasing power, and introduction to and development of effective mixes among product, pricing, distribution, and promotional variables.
MKTG 301 Consumer Behavior (5)
An analysis of the individual and aggregate market behavior of consumers and of the use of theoretical and empirical consumer information in developing marketing policy and strategy. Prerequisite: MKTG 300.
MKTG 302 Advertising and Public Relations Strategy (5)
An integrated approach to planning and creating the firm’s total marketing communications program, primarily advertising, sales promotion, and public relations. Surveys the entire field of promotion in its social and management context and develops the creative approach, strategy, and tactics necessary to realize the objectives of the marketing program. Emphasizes student participation through cases and projects; also the application of quantitative statistical and qualitative research techniques to formulate and evaluate communications plans. Prerequisite: MKTG 300.
MKTG 303 Professional Selling and Sales Management (5)
Study of professional selling process as marketing activity. Emphasis on understanding buyer/consumer behavior, communication strategies, adaptive techniques, overcoming resistance to sales, and customer service. Recruitment, hiring, training, and retention of salespersons. Providing analytical knowledge related to sales planning, analysis and control, sales forecasting, and estimating profitability of the sales generated and potential sales. Methods of motivating and compensating salespersons to be productive members of the organization. Prerequisite: MKTG 300.
MKTG 400 Marketing Research and Control (5)
A study of the concepts underlying the collection and analysis of data for marketing decision-making and control. Surveys the application of scientific methodology as an aid to problem formulation, exploratory research, basic observational and sampling requirements, data analysis, interpretation, reporting, and control. Student application of research techniques and data treatment are emphasized. Prerequisites: MKTG 300, MGMT 301.
MKTG 420 Global Marketing (5)
Analysis of the development of international marketing strategies and programs from the determination of objectives and methods of organization through execution of research, advertising, pricing, distribution, financing, and human resource management activities. Emphasis on the design of optimal strategies under varying physical, economic, political, social and cultural environments and specific marketing situations. Case analysis. Prerequisite: MKTG 300.
MKTG 430 Services Marketing (5)
An intensive study of the concepts, practices, and development of strategies involved in marketing of services. The course will focus on the unique aspects of services marketing, such as demand management and quality control, and will cover a wide variety of services, including professional and business services. A case analysis approach will be used. Prerequisite: MKTG 300.
MKTG 470 Direct Marketing Strategy (5)
An examination of the role of Direct Marketing in relation to the overall marketing activity. Defining, developing, and using various direct marketing strategies. Emphasis will be placed on developing effective direct marketing programs and offers, creating direct marketing response advertisements, and measuring the results of direct marketing efforts. The role of credit cards and computers, and the impact of socioeconomic changes and life-styles on direct marketing will also be discussed. Prerequisite: MKTG 300 or permission of instructor.
MKTG 490 Marketing Planning and Problem Solving (5)
Focuses upon formal marketing planning and analysis of problems facing the marketing executive. Practical case studies utilized for the identification and analysis of marketing problems, selection and evaluation of alternative solutions and plans, and implementation of recommended strategies. The course integrates all aspects of marketing, business and quantitative theory into strategic policy making. Prerequisites: MKTG 300 and two additional marketing courses, or permission of the instructor.
MKTG 496 Internship in Marketing (1-5)
This course is designed to provide an integrated
academic experience in a work setting. Units may not be used to satisfy
the requirements of the Business Administration major. Students may earn
a maximum of 5 units through internships. Credit, no-credit only.
Graduate courses are listed in the "Graduate Studies" section of this catalog.