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What You Will Find in the Identity Standards Manual

CSUB'S UNIFIED LOOK

LOGO STANDARDS
Logo Overview
Correct & Incorrect Usage

Primary Logo
CSU Bakersfield Logo
CSU Bakersfield Logo Vertical (Stacked) Option
Area of Isolation and Minimum Sizes
Reversed Logos
Logo Use for School/Center and Division Signatures
Logo Don’ts
University Seal
Using the CSUB Seal
Promotional Logos
Areas of Isolation
Logos Usage
CSUB Roadrunner Athletics Logos
Correct Athletics Trademark Usage
CSUB Athletics Trademarks
CSUB Athletics Trademarks: Don’ts

COLOR
Color Palette
Primary and Secondary
CMYK, RGB and HEX Formulas
College Colors
Notes on Color

TYPOGRAPHY
Glossary of Terms
Berthold Akzidenz-Grotesk
Alternate Display Typefaces
Sample Text Setting

STATIONERY STANDARDS
Stationery
Typography
Standard Letterhead
Standard Letterhead | Full Size
Standard Letterhead with School/Center Level Signature
Standard Letterhead Large Administrative Office Level Signature
Standard Business Card
Standard Business Card Back
Standard No. 10 Envelope
Ordering Stationery

PHOTOGRAPHY
Galleries
Guidelines
Guidelines: Human Subjects

COLLATERAL SYSTEM
Collateral System
The CSUB Format
Grids
The CSUB Grid for 8 1/2” by 11” Vertical Formats
(Fact Sheets or Event Flyers)
The CSUB Grid for 11” by 8.5” Trifold Brochure
The CSUB Grid for 24” x 36” Posters
The Alternate, Rotated CSUB Grid for Larger Posters

DESIGN IN USE
Design in Use
8.5” x 11” Fact Sheet
8.5” x 11” Fact Sheet Variations
8.5” x 11” Trifold Brochure
11” x 17” Bifold Brochure
24” x 36” Poster
Poster
9” x 12” Presentation Folder
Pullup Banners
Large Event Banners
Department Poster
11” x 17” Bifold Newsletter
Advertisements
Templates
Template How-To Guide

POWERPOINT

WRITNG STANDARDS
The University Name
Roadrunners - The Name
Writing Style Guidelines



Identity Standards Manual download

Identity Standards Manual download

Download the full guide at http://www.csub.edu/identity/