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Goals
Knowledge: Graduates should be able
to analyze and evaluate the strategic, tactical, and operational
factors that influence or impact the organization.
Goal 1 - Strategic
Factors: Analyze and evaluate the strategic
factors that influences and impact the business
environment.
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Strategic
Objective A: The ability to comprehend, describe,
and explain environmental forces which include economic,
social, legal, technological, and global influences. |
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Evaluated in:
Mgmt 600, Mgmt 690, Mktg 600, Final Survey
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Strategic
Objective B: The ability to comprehend,
describe, and explain specific industry-related forces;
assess how these forces affect business; and build
strategies based on reasoned arguments. Specific forces
include customers, suppliers, rivalry, substitutes, and
barriers to entry. |
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Mgmt 600, Mgmt 602, Mktg 600, Mgmt 690, Final Survey |
Goal 2 - Tactical
Factors: Analyze and evaluate the tactical
factors that influence and impact the business
environment and make choices based on reasoned
arguments.
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Tactical
Objective A - Structure: Demonstrate the
ability to describe and explain the influence of
organizational structure and the resulting
inter-relationships between the functional areas of an
organization. |
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Evaluated in:
Mgmt 600, Mgmt 690, BA 690, Final Survey
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Tactical
Objective B - People: Demonstrate the ability
to assess and utilize knowledge of group dynamics,
communication, power, politics, and leadership in the
organization. |
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Evaluated in:
BA 605, Mgmt 600, Mgmt 690, Final Survey
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Tactical Objective C -
Capital: Demonstrate the ability to analyze
and use financial and managerial methods, concepts, and
theories to solve problems relating to accumulating,
controlling, and investing capital in organizational
activities. |
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Evaluated in: Acct 620,
Fin 600, Final Survey
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Tactical Objective D -
Marketing: Demonstrate the ability to utilize
various methods for assessing and analyzing the markets
for developing products/services while meeting
organizational goals. |
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Evaluated in: Mktg 600,
Mgmt 602, Final Survey
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Tactical
Objective E - Operations: Demonstrate the
ability to comprehend, analyze, and manage the systems
necessary for the production and delivery of a product
or service. |
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Evaluated in: Mktg 600,
Mgmt 602, Final Survey
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Tactical Objective F -
Information Systems: Demonstrate the ability
to analyze the systems and methods used to identify,
collect, and manage data to facilitate decision-making. |
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Evaluated in: MIS 610,
Mgmt 690, BA 690, Final Survey |
Goal 3 - Operational
Factors: Analyze and evaluate the operational
factors that influence and impact the business
environment.
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Operational
Objective A: Demonstrate the ability to
analyze and manage the dynamics of individual
differences, perceptions, attitudes, motivation,
decision processes, and commitment within an
organization. |
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Evaluated in:
BA 605, Final Survey, & elective courses as offered
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Operational
Objective B: Demonstrate the ability to
analyze consumer behavior and utilize this understanding
to achieve organizational objectives. |
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Evaluated in:
Mktg 600, Final Survey, & elective courses as offered |
Skills: Upon completion of the program, a graduate
should be able to demonstrate the following skills:
Goal 4 - Communications:
Proficiency in business communication.
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Objective A
- Written Communication: The ability to
effectively communicate ideas in writing. |
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Evaluated in:
Acct 620, Mgmt 600, Mktg 600
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Objective B
- Oral Communications: The ability to orally
communicate ideas effectively. |
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Evaluated in:
Mktg 600, Mgmt 690, BA 690 |
Goal 5 - Analysis &
Interpretation: Proficiency with quantitative
analysis and decision tools.
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Objective A
- Analysis Methods: Demonstrate the ability to
use quantitative tools and analysis methods, such as
descriptive techniques, multiple regression, and time
series analysis to explain and interpret business
problems. |
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Evaluated in:
Acct 620, Fin 600, Mgmt 602
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Objective B
- Analysis Interpretation: Demonstrate the
ability to analyze and interpret business data and to
recommend and support a course of action. |
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Evaluated in:
BA 690 |
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