|
School of Business and Public Administration
Marketing
|
Mission |
Outcomes |
Assessment |
Faculty |
Student Work |
Departmental
Learning Goals and Objectives
| Goal I:
|
To reinforce the basic
skills and values of the BS in Business Administration
program.
|
| |
Measure |
School’s assessment
measures applied to students within the concentration. |
| Goal II:
|
To provide students with the knowledge, skills, and ethical
foundation necessary to have a successful career in marketing.
|
| Objective 1: |
Students will have an
understanding of the basic terms of marketing, including
the following: need, exchange, demand, perceived value,
product, customer expectation, and customer satisfaction
|
| |
Measure |
Discipline Test
|
| Objective 2: |
Students will
have an understanding of the basic principles of
marketing, including customer orientation, target
markets, customer relationships, market orientation,
marketing research, competitive advantage, and customer
satisfaction
|
| |
Measure |
Discipline Test
|
| Objective 3: |
Students will
have an understanding of the basic concepts of
marketing, including marketing concept, market
segmentation, consumer behavior, marketing mix,
diversity, marketing strategy, product life cycle, and
positioning
|
| |
Measure |
Discipline Test
|
| Objective 4: |
Students will
have an understanding of the basic analytical tools of
marketing, including market analysis, SWOT analysis,
environmental analysis, and product classification
system
|
| |
Measure |
Successful completion of
MKTG 490 course assignments, including individual case
studies
|
| Objective 5: |
Students will
have the ability to develop a marketing plan.
|
| |
Measure |
Successful completion of
MKTG 490 live-case study to develop a marketing plan and
written case studies
|
| Objective 6: |
Students will
have a foundation for acting in a professional and
ethical manner
|
| |
Measure |
To be developed |
|
|
