|
School of Business and Public Administration
E-Business
|
Mission |
Outcomes |
Assessment |
Faculty |
Student Work |
Program Learning Goals and Objectives
KNOWLEDGE
| Goal I:
|
Know how to appraise
e-Business opportunities, tools, and technologies used
to support all aspects of e-Business
|
| Objective A: |
Students will demonstrate
an understanding of the function and interrelation of
components of e-Business.
|
| |
Measure 1: |
Score on Analysis of
On-Line Business assignment in EBUS 400.
|
| Objective B: |
Students will
demonstrate the ability to use the modern vocabulary of
e-Business technology.
|
| |
Measure 1: |
Score on midterm test in
EBUS 400.
|
| Objective C: |
Students will
demonstrate a conceptual understanding of the hardware
and interface components of a computerized communication
network.
|
| |
Measure 1: |
Score on midterm test in
EBUS 400.
|
| Objective D: |
Students will
demonstrate a conceptual understanding of organizational
functions that should drive e-Business.
|
| |
Measure 1: |
Score on Analysis of
On-Line Business assignment in EBUS 400 |
| Goal II:
|
Gain an understanding of
the critical elements—business process, back-office and
front office applications, and strategy—that managers
need to know to be successful in the digital economy.
|
| Objective A: |
Students demonstrate a
general understanding of how successful companies are
moving from traditional applications to the new breed of
integrated e-Business architecture.
|
| |
Measure 1:
|
Score on case analysis
assignment in EBUS 420. Score on Analysis of On-Line
Business assignment in EBUS 420.
|
| Objective B: |
Students
demonstrate a conceptual understanding of which business
models, management strategies, and tactics will make
e-Business successful.
|
| |
Measure 1: |
Score on case analysis
assignment in EBUS 420. |
| Objective C: |
Students will
demonstrate an ability to identify clear, rational,
strategic design choices that are responsive to evolving
customer needs in the new economy.
|
| |
Measure 1: |
Score on case analysis
assignment in EBUS 420. Score on Analysis of On-Line
Business assignment in EBUS 420.
|
| Objective D: |
Students will
be able to understand organizational functions that
should drive e-business.
|
| |
Measure 1: |
Score on Analysis of
On-Line Business assignment in EBUS 420.
|
| Objective E: |
Students will
have a conceptual understanding of successful and
unsuccessful e-Business strategies.
|
| |
Measure 1: |
Score on case analysis
assignment in EBUS 420. Score on Analysis of On-Line
Business assignment in EBUS 420. |
| Goal III:
|
Gain an understanding of
how to formulate an effective e-Business marketing
strategy.
|
| Objective A: |
Students will demonstrate
an understanding of the challenges and opportunities for
building corporate identity in online environment.
|
| |
Measure 1:
|
Score on EBUS 410
assignments. |
| Objective B: |
Students will
be able to understand the unarticulated user needs.
|
| |
Measure 1: |
Score on EBUS 410
assignments.
|
| Objective C: |
Students will
be able to formulate an effective e-business marketing
strategy.
|
| |
Measure 1: |
Score on EBUS 410
assignments.
|
| Objective D: |
Students will
be able to utilize the Internet as either a supplemental
or primary strategic tool in marketing.
|
| |
Measure 1: |
Score on EBUS 410
assignments.
|
| Objective E: |
Students will
be able to develop brand name recognition in the online
marketplace.
|
| |
Measure 1: |
Score on EBUS 410
assignments. |
SKILLS
| Goal IV:
|
Gain an understanding
and practical skills in management issues that bridge
technical and non-technical sides of the e-Business.
|
| Objective A: |
Students will be able to
demonstrate the ability to control e-Business cost,
quality, and risks.
|
| |
Measure 1: |
Score on practicum
assignment in EBUS 430.
|
| Objective B: |
Students will
be able to demonstrate competency in the legal and
social environment of e-Business.
|
| |
Measure 1: |
Score on practicum
assignment in EBUS 430. |
| Goal V:
|
Know how to redesign
enterprise processes including Supply Chain Management,
Enterprise Resource Planning, and Customer Relationship
Management for e-Business.
|
| Objective A: |
Students will demonstrate
an understanding of the basic steps for e-Business
Blueprint Planning.
|
| |
Measure 1: |
Score on practicum
assignment in EBUS 430. Score on PeopleSoft assignment
in EBUS 430.
|
| Objective B: |
Students will
be able to formulate the roadmap to moving a company
into e-Business.
|
| |
Measure 1: |
Score on practicum
assignment in EBUS 430. Score on PeopleSoft assignment
in EBUS 430.
|
| Objective C: |
Students will
be able to demonstrate a general understanding of how to
value and finance a start-up.
|
| |
Measure 1: |
Score on practicum
assignment in EBUS 430. Score on PeopleSoft assignment
in EBUS 430. |
|
|
