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School of Business and Public Administration

Business Administration


 
Mission Outcomes Assessment Faculty Student Work

Program Learning Goals and Objectives


KNOWLEDGE
 
Goal I: Students should possess a solid understanding of basic principles of all functional areas of business.
 
Objective 1: Students should have a basic understanding of the vocabulary, principles, concepts and basic analytical tools of accounting.
 
Objective 2: Students should have a basic understanding of the vocabulary, principles, concepts and basic analytical tools of finance.
 
Objective 3: Students should have a basic understanding of the vocabulary, principles, concepts and basic analytical tools of marketing.
 
Objective 4: Students should have a basic understanding of the vocabulary, principles, concepts and basic analytical tools of management.

 
Goal II: Students will have an understanding of the forces that influence a firm’s profitability.
 
Objective 1: Students will understand how environmental forces (e.g., political, legal, social, technological, domestic economy, global economy) and competition influence a firm’s success.
 
Objective 2: Students will understand the basics of consumer behavior and markets.
 
Objective 3: Students will understand how employees behave within organizations.
 
Objective 4: Students will understand the basics of cost control and cost relationship to a firm’s profits.

 
Goal III: Students will understand the basics of operating a firm in an effective and efficient manner.
 
Objective 1: Students should have a basic understanding of the vocabulary, principles, concepts and basic analytical tools of operations management.
 
Objective 2: Students should have a basic understanding of the vocabulary, principles, concepts and basic analytical tools of TQM.
 
Objective 3: Students should have a basic understanding of the process of change and how to effectively produce and manage change within an organization.



SKILLS
 
Goal IV: Students will be able to think critically and analyze problems using models and frameworks.
 
Objective 1: Students will demonstrate an understanding of the decision-making process and be able to follow appropriate steps.
 
Objective 2: Students will be able to collect and organize data from primary and secondary sources.
 
Objective 3: Students will be able to understand and analyze quantitative data.
 
Objective 4: Students will be able to critically analyze a situation and recommend alternatives based upon established criteria.

 
Goal V: Students will be able to effectively use technology to accomplish required business tasks.
 
Objective 1: Students will demonstrate proficiency with word-processing tools.
 
Objective 2: Students will demonstrate proficiency with spreadsheet and database management.
 
Objective 3: Students will demonstrate proficiency with presentation tools.
 
Objective 4: Students will be able to use library, Internet and other search tools to discover and evaluate information.

 
Goal VI: Students will be able to communicate effectively, both orally and in writing.
 
Objective 1: Students will be able to individually write a concise, effective memo.
 
Objective 2: Students will be able to write a concise, informative report with an appropriate executive summary.
 
Objective 3: Students will be able to write a thorough and effective case analysis.
 
Objective 4: Students will be able to make an effective informative presentation.
 
Objective 5: Students will be able to make an effective persuasive presentation.

 
Goal VII: Students will demonstrate an ability to work well with others and in groups/teams.
 
Objective 1: Students will contribute to an effective group/team and produce high-quality outputs in a group/team environment.
 
Objective 2: Students will demonstrate understanding and empathy for other group and class members.

 
Goal VIII: Students will be able to work independently.
 
Objective 1: Students will be able to conceive and implement a project working independently.
 
Objective 2: Students will demonstrate time management skills.



VALUES


Goal IX: Students will value diversity.
 
Objective 1: Students will demonstrate tolerance for human diversity.
 
Objective 2: Students will be able to interact effectively in diverse groups and with individuals from diverse backgrounds.

 
Goal X: Students will develop a well-conceived ethical framework to guide decision-making and behavior.
 
Objective 1: Students will be able to articulate a personal framework for guiding their decision-making.
 
Objective 2: Students will be able to apply ethical models to organizational situations involving ethics and social responsibility.

 
Goal XI: Students will demonstrate a tolerance for change and a commitment to lifelong learning.
 
Objective 1: Students will appreciate the need to constantly update their knowledge and skills and be aware of strategies for maintaining currency in their chosen fields.

 
Goal XII: Students will develop a stakeholders approach to business.
 
Objective 1: Students will appreciate the importance of ALL stakeholders (e.g., customers, employees, owners, creditors, regulatory bodies) in any business endeavor.