http://www.csub.edu/~lvega/312sylwin13.html
SYLLABUS
PSYCHOLOGY 312: Social Psychology 
(CRN=10192 Sec.1) Winter 2013 - -Main Campus
  Tue & Thurs. 10:00 a.m. -- 12:05 p.m.  (DDH 104K)

INSTRUCTOR
Luis A. Vega, Ph.D.lvega@csub.edu.http://www.csub.edu/~lvega/.
Office: DDH 111D  (Tel. 654-3024)
Office Hours: Monday 9:30 a.m.- 12:15 p.m.;
Wed. 10:00 a.m. - 12:15 p.m. & by appointment. 
TEACHING ASSISTANTS
        Student TA 
  Ms Ariba Khizer
  Mr. Kevin Miller
Hours:  TBA

Note: We will make intensive use of the class homepage and Blackboard(http://www.csub.edu/els/bb9/). Instructions will be provided in class.  

COURSE DESCRIPTION
Examination of theory and research concerning group affiliation, group standards, social perception, reference groups, and other social influences on the behavior of individuals. Topics include: the self and society, attitudes and attitude change, social perception, attraction and love, aggression and violence, and group dynamics. Lecture/discussion. Prerequisite: Completion of General Education Areas A, B4, and D--note, these prerequisites apply if you are taking this class for the GE Theme 3 requirement--you must also be junior status (90 units completed). IF you are using this course for either the major or a minor, the only prerequisite is one course in psychology (see catalog http://www.csub.edu/catalog/2011-2013_regularlyUpdated/pages/012.pdf).

COURSE OBJECTIVES  After completing this course, students shall

  1. Recognize, describe, evaluate, and constructively criticize evidence presented to explain social influence phenomena in social psychological areas covered in this class (see the class schedule below).
  2. Name important classic studies in social psychology by identifying researcher and study findings.
  3. Identify major parts of a published empirical research paper, critically evaluating three aspects of its content.
  4. Identify and discuss theory, methodology, and conceptual evidence in support (or against) social psychological findings.
  5. Identify and evaluate social psychological hypotheses of social psychological phenomena.
  6. Evaluate alternative explanations of social psychological findings.
  7. Use social psychological arguments in a cogent and logical fashion in explaining social behavior.
  8. Use the empirical literature to develop a social psychological topic, critically evaluating the evidence in support (or against) of the social influence phenomena under discussion.
  9. Describe strengths and weaknesses in terms of validity of the conclusions for social psychological findings.
  10. Write reports using correct (APA or MLA) style and correct English grammar, mechanics, and syntax.
  11. [Please See Outcomes Assessment Section Below for More Information]
TEXTS for this course can be found at the university bookstore: REQUIRED
Duff, K. J. (2012). Think social psychology. Boston: Pearson.  (buying ebook)
Clavell, J. (1993). The art of war: By Sun Tzu. New York: Delta.
Cialdini, R. B. (1983). Influence: The psychology of persuasion (3rd, Rev. ed.). New York: William Morrow.

READINDGS for this course can be found at the university's library system: REQUIRED (see class schedule for due dates)
Packer, D. J. (2008). Identifying systematic disobedience in Milgram’s obedience experiments: A meta-analytic review. Perspectives on Psychological Science, 3, 301-304.
Tierney, J. (2008, April 8). And behind door no. 1, a fatal flaw. New York Times.
Van Lange, P. A. M. & Joireman, J. A. (2008). How can we promote behaviour that serves all of us in the future. Social Issue and Policy Review, 2, 127-157.
Ward, A., & Brenner, L. (2006). Accentuate the negative: The positive effects of negative acknowledgment. When questions change behavior. Psychological Science, 17, 959-962.

WEB RESOURCES

  1. Writing_the Research Report  --  http://methods.fullerton.edu/appa.html
  2. Psych_Web Resources (Russ Dewey) --http://www.psychwww.com/
  3. Elements_of Style (Strunk & White) --http://www.bartleby.com/141/index.html
  4. American_Psychological Assoc. --http://www.apa.org/
  5. American_Psychological Society --http://www.psychologicalscience.org
  6. Western_Psychological Association --http://www.westernpsych.org
  7. Social_Psychology Network --http://www.socialpsychology.org/
  8. Classics in the History of Psychology --http://psychclassics.yorku.ca/
  9. Encyclopedia of Psychology --http://www.psychology.org
  10. APA style--worth browsing --http://www.apastyle.org    
  11. English writing tutorials --http://owl.english.purdue.edu/
  12. Methods' Descriptions --http://www.slais.ubc.ca/resources/research_methods/
  13. Classbook Practice Quizzes --http://cengage.com 
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CLASS SCHEDULE  --please note deadlines for assignments
Winter 2012 Calendar & Dates to Remember Link>  http://www.csub.edu/facultyaffairs/files/calendar/AcademicCalendar2011.pdf
DATE READINGS TOPIC ASSIGNMENTS DUE
1/8 T
Duff 1; Cialdini 1** Introduction CHAPER1.pdf --free
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1/10 R
Duff 2; Cialdini 2 Theory in Soc Psy  Cialdini 1 Due;Presentations Start
1/15 T
Cialdini 3; Methods in Soc Psy Cialdini 2 Due; 
1/17 R
Duff  3;Ward & Brenner Social Cognition Cialdini 3 Due;
1/22 T
Duff 4; Cialdini 4 The Self Cialdini 4 Due; SM Scale
1/24 R
Cialdini 5 EXAM 1 ----------------------------------
1/29 T
Duff 5; Cialdini 6; Social Perception (nonverbal video) Cialdini 5 Due
1/31 R Duff 6.; Tierney Attitudes Cialdini 6 Due; Paper Proposal 1 Due
2/5 T
Cialdini 7 Cognitive Dissonance and Alternatives
Cialdini 7 Due;
2/7 R
Duff 7; Packer Persuasion Paper 1 Due
2/12 T
Duff  8; Conformity / Obedience Asch/Milgram Films
2/14 R Duff  9; Clavell 1-13; Groups are Good/Bad
----------------------------------
2/19 T

EXAM II ----------------------------------
2/21 R
Duff 10; Prejudice(Class divided film)
"Class divided film"
2/26 T
Duff  11 Aggression & Psy of Good and Evil ----------------------------------
2/28 R
Rhetoric Book I Social Reality, Construal, and Belief Rhetoric Test 1
3/5 T
Duff  12; Rhetoric II Attraction & Intimacy Paper 2 Due; Rhetoric Test 2
3/7 R
Duff  13;  Rhetoric III Altruism Rhetoric Test 3
3/12 T
Van Lange Soc Psy Applications ----------------------------------
3/14 R Advance Topics
Advance topics
----------------------------------
3/22 F
FINAL EXAM III (11:00 a.m.-1:30 p.m.) ----------------------------------

GRADING (TESTS will include both objective and essay components)

2 Tests (Readings & Lecture)
Final Test
7 Assignments (Cialdini) (5 pts each)
Presentation
Paper 1
Paper 2
Aristotle's Rhetoric (10 pts each)

TOTAL
120
70
35
15
35
45
30

350

A = 92-100%  B- = 80-81.9%  D+ = 68-69.9% 
A- = 90-91.9%  C+ = 78-79.9%  D = 62-67.9% 
B+ = 88-89.9%  C = 72-77.9%  D- = 60-61.9% 
B = 82-87.9%  C- = 70-71.9%  F = 0-59.9% 


PRESENTATIONS

Each student in class will give a presentation on a chosen set of readings. The presentation can be based on Cialdini, Duff, or Clavell's books. If you chose Cialdini, you should pick a concept from one of the chapters. The students are first to explain the concept; and second, they are to apply it to an example of their personal experience. Those students who chose Duff or Clavell's books should also pick a concept from one of the chapters. These are very brief presentations (lasting a few minutes), to be given at the beginning of each class. The presentation will be worth 15 points (which could make the difference between an "A" or a "B"). Grades for the presentation will be assigned as follows: A "C" is for an adequate presentation of the concepts, but one that does not go beyond the treatment of the text. A "B" is for effective description of concepts and reasonable applications. An "A" is for effective presentations that go beyond the text, and a presentation style that is effective. An outline of your presentation should be turned in to the instructor. More details will be giving during class. (Note: Failure to present will result in an "F").

PAPER 1
Once you read Cialdini's book, you will discover that social influence is a constant state of war, with few defenses to the unsuspecting targets, against an army full of weaponry--the profiteers. The profiteers attack the targets' "thoughts, emotions, and behaviors," and the profiteers are so effective that their presence can be "imagined, implied, or actual" (Allport, 1954). The Clavell (1983) book summarizes Sun Tzu's Art of war book, which describes how psychological warfare effectively involves weapons of social influence. Pick an issue that is of importance to you and coalesce, synthesize,

summarize 
evaluate 
contrast
explain 
describe 
define
compare 
discuss 
criticize
justify 
trace 
interpret
prove 
illustrate 
analyze
source: Moss, A., & Holder, C. (1988, p. 18). Improving student writing: A guidebook for faculty in all disciplines. Dubuque, IW: Kendall/Hunt Publishing Company.

and/or integrate Cialdini and Clavell's books to show how both books can explain how profiteers wage war against innocent targets (i.e., the cognitive misers; note, you can also incorporate Duff's book).  To complete this assignment,
  1. Read the Clavell and Cialdini's books and write a  four to six page paper where you discuss examples from the books on how our thoughts, emotions, and behaviors are influenced by profiteers and society (others' presence--be implied, imagined, or actual)--that is, how have you used, or have others used on you, principles from Sun Tzu to achieve social influence goals. 
  2. Support your analysis of the Clavell book by using Cialdini and Myers's books--that is, for each principle from Sun Tzu, show how it is supported by principles from Cialini or Duff's books. 
  3. State the purpose of the paper, provide supporting evidence by using examples from the reading, and draw reasonable conclusions supported by your evidence--that is, present a coherent story, not a laundry list of principles--use good flow. 
  4. Integrate class material and demonstrate that you are learning core concepts from this class. Be strategic in how you write this paper, maintaining flow and coherence.  Due date listed in class schedule.
PAPER 2
Write a seven to 10 page paper in an area of social psychology that is of interest to you. This is an applications paper, meaning that you should apply the concepts that you are learning in this class. In addition, it is required that you use a minimum of TEN references in the paper. Your sources should be professional journals articles or book chapters (no popular magazines or internet sources). Use your text, psychological abstracts (i.e., PsychInfo/EBSCohost), the computer search index, and the reference list of the latest journal articles to locate sources (Note: you may be asked to turn in your sources along with your paper and/or I may want to see the notes you took in reviewing your sources for this paper). Possible topics for this paper include but shall not be limited to You may want to consider other topics, for which I will give you feedback in your paper proposals (optional)..
STEPS to follow to successfully complete this project:
  1. Precisely define the topic/problem area you are writing about.
  2. Carefully select the sources you will need to answer the question(s) posed by your topic.
  3. Submit your project proposal to me for approval (note: this proposal should be attached to your final paper).
  4. Summarize, synthesize, and integrate your sources as they relate to your problem area (no laundry lists).
  5. Apply the principles/findings of the literature to your problem.
NOTE: I prefer you use American Psychological Association (APA) (Sixth Edition) guidelines in writing the papers, though this is not required as this class attracts students from different disciplines. However, I do expect formal college writing in both papers. Sample papers will be posted on the class webpage. Also, if you are not sure on how to do a literature search at CSUB, I recommend that you see me early in the quarter to help you get assistance.  Due date listed in class schedule.

EVALUATION CRITERIA--a rubric will be provided in class, which will include the following elements:

  1. Defining an appropriate, limited topic.
  2. Selection and description of appropriate literature.
  3. Reasonable application of psychological principles.
  4. Thoughtful discussion of implications of the research.
  5. Writing (e.g., grammar, syntax, style, etc.).
  6. Quality rather than quantity.
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PROPOSALS for the class paper should include the following information: 1) Proposal #. 2) Your name. 3) Problem or question to be researched. 4) Principles you will use to answer your question. 5) Reasons for selecting topic. 6) Tentative sources. 7) Tentative outline of paper. Note, proposals are optional and designed to provide preliminary feedback on your topic if you need assistance. 

RHETORIC BY ARISTOTLE
As an early social psychologist writer, Aristotle put forward many principles of social influence in his influential writings found in Rhetoric. In this class, you will have the privilege of reading this early classic. You will have a choice to take one test worth 30 points, which will include materials from all three books from rhetoric; alternatively, you can chose to have three tests, each worth 10 points after you read each book. We will all decide as a class which test format to select. The full reference for this source is
    Aristotle  (350 B.C.E.). Rhetoric (translated by W. Rhys Roberts). Retrieved on September 14, 2009,
          from http://classics.mit.edu/Aristotle/rhetoric.html or  http://www.molloy.edu/sophia/aristotle/rhetoric/rhetc_main.htm

OUTOCOMES ASSESSMENT
Higher education "shareholders" increasingly demand high leverage for every dollar spent in our universities. As such, teaching and learning accountability is demanded in demonstrable terms for both professors and students. How well teaching (professors) and learning (students) goals and objectives are being met is imperative for a quality education.

Student Learning Objectives (SLO) in Psychology:
All students taking psychology courses can be expected to be part of the outcomes assessment process, either through direct or embedded means. By direct, we mean that specific assessment tests will be given to students, which may or may not contribute to the students' grades. By embedded, we mean that tests students take as part of their psychology curriculum will be used for assessment purposes, imposing no additional demands on students. Assessment criteria can be found in the mission statement for the Psychology major, http://www.csub.edu/psychology/mission.html.
The Department of Psychology, by agreement of the professors who teach this course, have determine that MASTERY level knowledge in the following student learning objectives is expected in students who take this class:
Goal 1:  Knowledge Base of Psychology        /  Outcome 1.3:  Use the concepts, language, and major theories of the discipline to account for psychological phenomena.
Goal 2:  Research Methods in Psychology      / Outcome 2.1:  Describe the basic characteristics of the science of psychology.
Goal 3:  Critical Thinking Skills in Psychology / Outcome 3.3:  Use reasoning to recognize, develop, defend, and criticize arguments and other persuasive appeals.
Goal 4:  Application of Psychology                 / Outcome 4.4:  Apply psychological concepts, theories, and research findings as these relate to everyday life.
Goal 5:  Values in Psychology                        / Outcome 5.4:  Tolerate ambiguity and realize that psychological explanations are often complex and tentative.
Assessment: All these SLO will be assessed through embedded assessment as part of class test, papers, or surveys.

Student Learning Objectives (SLO) in Theme 3 General Education:
Because this course carries credit in Theme 3 courses for General Education, the professor and students are responsible for meeting the following Theme 3 SLOs in this course:
Goal of Theme 3 Courses: Use social/behavioral science methods and principles to understand the social world of the United States and the world beyond its borders.
Objective 1: Distinguish social/behavioral science methodologies from non-social scientific ways of knowing and understanding the social world.
Objective 2: Demonstrate knowledge of the basic terms, concepts, and presuppositions of a specific social/behavioral science.
Objective 3: Apply social/behavioral science methods and principles to understand significant Global and American economic, cultural, political, and social phenomena and trends.
Assessment: All these SLOs will be assessed through the main class paper, where instructions will be provided in content, format, and specific questions to be answered for each learning objective.

WRITING ASSISTANCE & RE-WRITES

The purpose of the following is not to discourage outside assistance, but to enable me to more accurately assess student writing. Outside writing assistance must be limited to identifying and drawing your attention to writing problems. You must do the actual corrections and revisions yourself. If you do obtain outside assistance for your writing, then you need to: (a) tell me and identify the source of help, (b) make sure that your tutor understands and agrees to the stated policy, and (c) hand in, along with your term paper, all of the written work that you showed to your writing tutor and any written feedback that he/she provided. Also, in papers I ask you to re-write, make sure to attach the original graded paper.
The university hosts a Writing Center, where you can go for assistance to help you improve your writing--THEY WILL NOT WRITE YOUR PAPERS. They are located in (Administration East) AE 105 (tel. 654-6411--email: oaistutoring@csub.edu. Their page is located at: http://www.csub.edu/oasis/

AMERICANS WITH DISABILITIES ACT:

Students who are entitled to accommodations under the ADA can contact me at their earliest convenience to make appropriate arrangements. I adhere to all rules and regulations set forth by CSUB’s Services for Students with Disabilities (SSD) office http://www.csub.edu/UnivServices/SSD/. (Tel. 654-3360) .

GENERAL INFORMATION

  1. Per the CSUB University Catalog and pursuant to Title 5, California Code of Regulations, § 41301. Standards for Student Conduct, CSUB students must adhere to laws, rules, standards, responsibilities, and expectations inherent with being a CSUB student. Specifically, acts of student misconduct such as academic dishonesty, interference with instructional activities, activities endangering the well being of the university community, as well as criminal activity of any kind will result in disciplinary actions, including expulsion and/or referral/involvement of local, state, and federal law enforcement agencies (see p. 90-91 of the 2011/13 catalog ---http://www.csub.edu/catalog/2011-2013_regularlyUpdated/pages/012.pdf). 
  2. Make-up exams are given only in the event of medical emergencies.
  3. Late papers or assignments will NOT be accepted.

**CIALDINI ASSIGNMENTS

NOTE: Be sure to define terms in your answers (e.g., "perceptual-contrast").
Also, make sure to underline or italicize important concepts in your answers and to use one example from the readings for each answer.
(Sample answers: http://www.csub.edu/%7Elvega/cialdini.html)
    CIALDINI  -- CHAPTER 1.
       1. Explain how "Click, Whir" effects can contribute to falling out of love with a significant other.
       2. Provide an example where "mimic" behaviors such as found in the animal kingdom can overcome a bad first impression.
       3. Explain how the "perceptual-contrast" effect polarizes your appreciation of your significant other (or someone you like).
    CIALDINI  -- CHAPTER 2.
       1. What seven conditions make the reciprocity rule universal? How are stereotypes involved?
       2. Cialdini said, "A free gift carries a hidden cost." What is the cost (or costs)?
       3. How is classical conditioning involved in the "rejection-then-retreat" tactic? Explain.
    CIALDINI  -- CHAPTER 3.
       1. Using the principles of this chapter, what steps would you take to be the ideal person you want to be?
       2. How could we use the principles of commitment and consistency to help your subordinates successfully complete their assigned tasks?
       3. How would you use principles in this chapter to stop the bad behavior of "Cheating Charlie" or "Liberated Lena," with whom you are madly in love?
    CIALDINI  -- CHAPTER 4.
       1. Discuss how you would use the social proof principle to get people to see through the lies that politicians smear against each other.
       2. How would you apply the social proof principle to increase the use of green energy?
       3. Use your knowledge of the social proof principle to explain how humans define "reality."
    CIALDINI  -- CHAPTER 5.
       1. "I don't like you . . . " is likely to produce what types of responses?  Why?
       2. Based on what you know about the liking principle, what five steps could you take to be popular and admired?
       3. Discuss and explain that principles that might apply in the opposite of liking (say, hate).  Use evidence from this chapter.
    CIALDINI  - CHAPTER 6.
       1. Discuss at least one authority rule, role, and symbol that can increase obedience. Provide reasons why they work.
       2. What types of authority tactics do "machiavellians" use on their unsuspecting targets? (do research on the Prince)
       3. What types of authority tactics do "demagogues" use on their unsuspecting targets?
    CIALDINI  -- CHAPTER 7.
       1. Explain the emotions produced by the scarcity principle. How are these emotions linked to relative value and desire for that we lack?
       2. How are "love games" explain by the scarcity principle? Explain.
       3. Provide three tactics to combat psychological reactance--use evidence from the book.

      WRITING TIPS
      Here is a list of possible problems you will want to avoid. (This is not a comprehensive list.)

      The following are mistakes I frequently find in students' papers. (adapted from Allen, 1995).

      Wrong: I feel that smaller doses should be used. (To feel something is to sense it)
           Correct: I believe that smaller doses should be used.
      Wrong: The parent was effected by the child's behavior.
           Correct: The parent was affected by the child's behavior. (To affect is to influence)
      Wrong: The affect of the noise was hearing loss. (An affect refers to an emotional state)
           Correct: The effect of the noise was hearing loss. (An effect is something that has been caused)
      Wrong: Johnson's (1992) results concluded that ... (Results cannot conclude, only people can)
           Correct: Johnson (1992) concluded that....
      Wrong: While I agree with their perspective, I feel that ... (While and since refer to time)
           Correct: Although I agree with their perspective, I believe that ...
      Wrong: The man refused since he disliked the questions. (Since refers to time)
           Correct: The man refused because he disliked the questions.
      Wrong: Among the two choices, I prefer the round one. (Use among for 3 or more choices)
           Correct: Between the two choices, I prefer the round one.
      Wrong: Its the answer to it's own question. (It's = It is)
           Correct: It is the answer to its own question.
      Wrong: Their taking they're test in the other room.
           Correct: They are taking their test in the other room.
      Wrong: Social psychological principals are useful. (Noun=head of a school; Adj=most important)
           Correct: Social psychological principles are useful. (Basic rule or law)
      Wrong: The evidence proves my point. (Very few things are ever proven)
           Correct: The evidence supports my point.
      Wrong: The data is very convincing. (Data is a plural word)
           Correct: The data are convincing.
      ** Avoid excessive and very needless words when you write = Avoid needless words **
      For additional help, consult Strunk and White's (1979) book on Elements of style (3rd ed). Also at: http://www.bartleby.com/141/index.html for an electronic, free copy.


    NOTE: The above schedule and procedures in this course are subject to change in the event of extenuating circumstances.