THE FAMILY BUSINESS INSTITUTE
School of Business & Public Administration, California State
University, Bakersfield
Business Research and Education Center
_____________________________________________________________________________
Weill
Institute
Small Business
Development Center
of Bakersfield
College
and the
Family Business Institute
School of Business and Public Administration
California
State University, Bakersfield
PRESENTS THE
14TH
ANNUAL SMALL BUSINESS CONFERENCE
“CUSTOMERS:
HOW TO FIND, SELL & KEEP THEM”
Wednesday,
February 23, 2005
The 14th
Annual Small Business Conference 2005
will be held from 8:00 a.m. to 2:30 p.m. on Wednesday, February 23,
2005 at the
U.C. Merced Building, 2000 “K” Street, Bakersfield, CA.
Registration begins at 8:00 a.m. with
Classes beginning at 8:30 a.m.
This Conference features
12 workshops covering finding,
selling and keeping happy customers plus a great featured speaker for the startup business person or those
already in business. Bring your staff
at a discounted price. Following are
the workshops:
SESSION I:
8:30 A.M.
– 9:30 A.M.
Marketing
Techniques – Dr. Ronald
Pimentel, Professor of Marketing, CSUB
Target
Advertising – Lori Rai,
Donald Rai Productions, San Luis Obispo
Merchandising Creates Sales– Roger Hargis
Consultant SBDC
SESSION II: 9:40 A.M. – 10:40 A.M.
Selling In The Government– A. B. Bonner, Consultant,
Federal Technology
Center, Sacramento
How To
Close A Sale– Bob Hawkes, Consultant, SBDC
Getting
To Yes (Negotiations) – Dr.
Donavan Ropp, Professor, School of Business, CSUB
SESSION III:
10:45
A.M. – 11:45 A.M.
The Customer’s Always Right – Dr.
Richard
Campbell, Professor of Marketing, CSUB
Getting
Paid – Charles E. Melton,
Partner, Clifford & Brown, Attorneys at Law
Export
Sales – Glen Roberts,
Director of U. S. Commercial Service
12
NOON – 1:30 P.M.
BUFFET LUNCH
Street Fighter Marketing - Featured
Speaker – Marc Slutsky
SESSION IV:
1:30 P.M.
– 2:30 P.M.
Getting
Free Publicity - Gaylen
Young, Anchor/Business Reporter, KGET-TV/Clear Channel
Competing With Big Box
Discounters – Panel with Mike
Russo, Russo Books, Ben Stinson, Stinson Stationers,
and Scott Hair, Greenfrog Markets
The Worldwide Web – Rich
Partain,
Consultant, SBDC
Registration will start at 8:00 a.m.
with coffee and juice
being served and at 12:00 noon a hot luncheon will be served.
The
cost is $70 per person. The price
through the Family Business Institute
is $50. To
take advantage of this discounted price RSVP to Dr.
Donavan Ropp at 664.2435 or E-mail (dropp@csub.edu).
Following the RSVP, you will be E-mailed an entry certificate to
present at the time of registration for the discounted price.
This Conference Forum is an Investment in the
Future
-A Lifelong Learning Event-
_________________________________________________________________________________________________________________________
THE FAMILY BUSINESS INSTITUTE
School of Business & Public Administration, California State
University, Bakersfield
Presents an Interactive Roundtable Forum on
“The Real Story about COMPLIANCE”
Join us for an informative and frank discussion pertaining to
government
rules, regulations, red tape, and other associated topics and
activities
relating to “compliance” requirements that effect family and small
businesses.
This fascinating session will include a review of new state legislation
and changes in the law, along with topics addressing HR and labor,
health
and safety, environmental, record keeping, revenue and taxation, and
pertinent
California Business and Professional Code provisions. In
addition,
City of Bakersfield and Kern County compliance issues will be
identified.
Wednesday, January 26, 2005 – 7:30am – 9:00am*
California State University, Bakersfield
*[Note: For those interested, there will be an additional
question/answer
period from 9:00am to 9:30am]
Panel of Experts:
· Jay Rosenlieb, Esq.: Partner; Klien, Denatale,
Goldner,
Cooper, Rosenlieb, & Kimball, LLP; Practice Focus: Wage and Hour
Law,
Discrimination
and
Harassment, Wrongful Termination, Workforce Downsizing, Municipal Law
· Janice Scanlan, Esq.: Associate; Klien, Denatale, Goldner,
Cooper, Rosenbieb, & Kimball, LLP; Practice Focus: Municipal Law;
Redevelopment
· Steve McColly: Director, Environmental Health, Kern
County
· Charles Webb: Economic Development Associate, City of
Bakersfield
Moderator: Gaylen Young, Channel 17 Business News Anchor, Clear
Channel
Television (NBC Affiliate)
Introductions: Dr. Donavan Ropp, Director, CSUB/BPA Business
Research
and Education Center
Welcoming Remarks: Dr. Henry Lowenstein, Dean, BPA
This Roundtable Forum is an Investment in the Future
-A Lifelong Learning Event-
.........
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School
of Business
and
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Public
Administration |
Dr. Donavan Ropp |
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California State
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University, Bakersfield |
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9001 Stockdale
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Highway |
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Bakersfield, CA
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93311-1099 |
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Phone:
661.664.2435
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Fax:661.664.2438 |
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Office: BDC: A-120 |
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